Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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“jealousy, jealousy” by Olivia Rodrigo inspires Vivo campaign about excessive screen time
SAO PAULO, BRAZIL — As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications…
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Burger King needles the competition by referencing ingredients in rivals’ menus that consumers would never imagine
SAO PAULO, BRAZIL – Burger King® presents the campaign ‘No LaBK’ an initiative that conveys the brand’s continued commitment to…
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Gambol dares to step on Thailand’s most taboo issues—with a flying sandal
BANGKOK, THAILAND – A fearless film series from YDM Thailand tackles Thailand’s toughest issues—armed with nothing but a sandal and…
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Flight CX8100 takes off: Cathay soars again at Kai Tak Sports Park
HONG KONG – During this year’s final day of matches at the Cathay/HSBC Hong Kong Rugby Sevens, Cathay evoked nostalgia…
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Kareena Kapoor Khan launches Magnum’s latest flavor, Magnum Pistachio, with a new campaign
MUMBAI, INDIA – Magnum, the iconic ice cream brand renowned for its luxury and finest Belgian chocolate, has introduced a…
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Royal Challengers Bengaluru’s sweetest play yet: Teaching Kannada with jilebis
MUMBAI, INDIA – In a first-of-its-kind move, Royal Challengers Bengaluru (RCB) uses food to unite fans across languages. RCB is…
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L’Oréal Philippines’ Beauty for a Better Life campaign transforms Vaneza Soriano from a homemaker to a changemaker
MANILA, PHILIPPINES – For Vaneza Soriano, a devoted housewife, life once centered entirely on her family’s needs — until she…
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TBWA\India, JSW Paints bring back ‘Rangon Ka Khel 2.0’ – a colorful ode to cricket at IPL 2025
MUMBAI, INDIA – JSW Paints, India’s leading environment-friendly paints company and part of the US$ 24 billion JSW Group, is…
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Dentsu Indonesia’s Bonding Instruction for IKEA transforms furniture assembly into meaningful family experiences
KUALA LUMPUR, INDONESIA – Dentsu Indonesia has revolutionized product building time into lasting experiences for Indonesian families with Bonding Instruction…
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Oreo is boldy going where no cookie has dunked before – into the milky way
KUALA LUMPUR, INDONESIA – Oreo has reimagined its iconic dunking ritual with the launch of its limited-edition Space Dunk cookies…
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Innocean Berlin and Kia present Soundscapes, a unique experiment that turns road trips into inspiring journeys.
BERLIN, GERMANY – Inspiration doesn’t simply appear; it is born from movement, from the pulse of experience. This sensation should…
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KIPRUN selects LAFOURMI to accelerate its global ambition
PARIS, FRANCE – Following an agency competition, KIPRUN, the running brand of sporting goods group DECATHLON, has chosen LAFOURMI to support its international expansion.…
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VerSe Innovation partners with Wondrlab to launch ‘The Right Sign’ campaign
MUMBAI, INDIA – VerSe Innovation, India’s biggest local language technology platform, Signing Hands Foundation, India’s largest News & Entertainment channel for the Deaf, Wondrlab and Lucifer…
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