Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Cathay Pacific introduces Aria Suite to affluent households at scale in first multi-country CTV ad campaign
SINGAPORE – Cathay Pacific has delivered its first multi-country Connected TV (CTV) ad campaign in partnership with Samsung Ads, positioning…
Read More » -
VML Thailand, Whoscall harness collective power to strengthen digital trust
BANGKOK, THAILAND — In a time when cyber scams threaten to erode public confidence in digital communications, VML Thailand and Whoscall have unveiled a campaign…
Read More » -
EuroMillions, Snapchat launch UK’s first AI lens ad campaign
LONDON, UK — Allwyn, operator of The National Lottery, has unveiled the latest activation for EuroMillions in collaboration with Snapchat,…
Read More » -
The latest COKE STUDIO Beat: 2025 season unites unexpected artists to create Coke Studio songs engineered to uplift the new generation
SINGAPORE – COKE STUDIO, the globally renowned, disruptive music platform, has returned for its 2025 season with a fresh wave…
Read More » -
MBCS, GWM Malaysia fuse culture, innovation on Malaysia Day with record-breaking feat
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, partnered with GWM Malaysia to…
Read More » -
Leo Australia gamifies safe driving in new road safety campaign
SYDNEY, AUSTRALIA – National insurer AAMI is setting the record straight on who’s a safer driver through a new national road…
Read More » -
Budweiser China, Fred & Farid deepens signature red, transforms subtle packaging change into interactive campaign
SHANGHAI, CHINA – Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer…
Read More » -
Central Midnight Sale, Wolf BKK invite everyone to ‘Own It First,’ no more waiting for hand-me-downs
BANGKOK, THAILAND – Most people grew up with hand-me-downs at home, whether clothes, toys, household items, or even furniture, often…
Read More » -
Panel discussions, keynote talks, masterclasses: The complete LIA 2025 schedule at Las Vegas
LAS VEGAS, USA – The Creative LIAisons, fully funded by the London International Award (LIA), is one of the industry’s…
Read More » -
Kaya launches new campaign advocating dermatological expertise with Fatima Sana Shaikh
MUMBAI, INDIA — Marico Limited, one of India’s leading FMCG companies, has launched the latest campaign for Kaya, spotlighting the…
Read More » -
Spark and Colenso launch bold new brand campaign with a quarter of a car
AUCKLAND, NEW ZEALAND – Spark New Zealand, in collaboration with Colenso BBDO, has unveiled a striking new brand campaign that champions…
Read More » -
BBDO India, World Gold Council redefine gold for a new generation
MUMBAI, INDIA – BBDO India, in partnership with the World Gold Council, has unveiled its latest campaign, “The Moment Is Gold”,…
Read More » -
Cetaphil Baby Partners with MomJunction to Champion “Parenting ki Nayi Parampara”
INDIA – Cetaphil Baby, the trusted leader in premium baby skincare, today announced an innovative partnership with MomJunction to launch a transformative nationwide campaign that celebrates a new era…
Read More »