LONDON, UK – O2 has expanded its “Near or Far” campaign, launched last month, to further spotlight the strength and reach of its network coverage across the UK.
Taking a creative and unconventional approach, O2 has brought its campaign to life in unexpected and rural locations—emphasising that wherever you go, O2’s network is there. From playful ads printed on the side of sheep to messages hidden on golf balls lost in the rough, the activation showcases surprising places across the country where customers can stay connected through O2.
The expanded campaign continues to reinforce O2’s brand promise of dependable connectivity, whether users are in bustling cities or the most remote corners of the UK.
CREDITS
Campaign: Near or Far
Client: O2
Director of Brand & Marketing: Rachel Swift
Marketing Director: Simon Valcarcel
Head of Campaigns: Johnny Winn
Senior Campaign Managers: Ben Jobson & Ella Hassall
Advertising Agency: VCCP
Chief Creative Officers: Jonathan Parker & Chris Birch
Executive Creative Director: David Masterman
Art Director & Copywriter: Lance Boreham & Tom Dyson
Junior Creatives: Riley Knox & Lewis D’Rozario
Managing Partner: Olivia Packshaw
Business Director: Alistair Nichols
Account Director: Charlotte Allcock
Account Manager: Aaron Kelly
Planning Director: Lotte Jones
Junior Planner: Albie Redding
Production Company: Girl&Bear Studios
Senior Integrated Creative Producer: Ali Power
Videographer: Ed Roe
Production Assistant: Sophie Davidson
Post Producer: Nicola Haffenden
Editor: Jess Macleod
Retouching: Stanley’s Post
