Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cats go to extreme lengths to secure DREAMIES™ treats in global campaign
LONDON, UK – DREAMIES™, part of the Mars, Incorporated family of brands, is launching a new global campaign ‘Cats Will Do…
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LOEWE debuts ‘Crafted World’ exhibition in Tokyo with digital support from Stink Studios
TOKYO, JAPAN – LOEWE has partnered with Stink Studios to create a digital experience that allows fans to immerse themselves in the brand’s first major public exhibition in Tokyo: Crafted World. Crafted World is a curated exhibition to celebrate nearly 180 years of LOEWE’s…
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Recognizing domestic violence as a risk, AXA and Publicis change home insurance policies with ‘Three Words’
PARIS, FRANCE – Insurance company AXA has worked with Publicis Conseil to change its insurance policies across France in order to recognize domestic violence as a risk and help women and children…
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Kwality Wall’s scoops big with Golden Spoon: A sweet new chapter in family dessert time
MUMBAI, INDIA – What do you get when you mix comfort, culture, and a whole lot of creamy indulgence? Golden…
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Herd of Shepherds launches category-defying ‘Tales of the Un-Probable’ campaign for Smartsheet
SEATTLE, USA — Newly launched creative agency Herd of Shepherds is making waves with its latest work: “Tales of the Un-Probable”, a…
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Spoticar, 777 flip the script with cinematic flair in ‘Don’t be brave. Be smart’ campaign
PARIS, FRANCE – In a world where buying a used car often feels like a gamble, Spoticar the used car…
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BETC and Citroën reroute the road to safer, smarter advertising
PARIS, FRANCE – In a campaign that redefines what it means to own the road, Citroën and BETC Paris are…
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O Boticário and AlmapBBDO reimagine intimacy with digital book Her Touch
SÃO PAULO, BRAZIL – Brazilian beauty giant O Boticário, in partnership with AlmapBBDO, released Her Touch – a digital book…
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Streamers take the plunge: EE’s The First Drop celebrates Call of Duty’s return to Verdansk
LONDON, UNITED KINGDOM — In a sky-high fusion of thrill and nostalgia, EE and Boomerang take gamers on an adrenaline-fueled…
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Navneet Education and FCB Group India bring color vision inclusion to the classroom
MUMBAI, INDIA – When design meets empathy, education evolves. In a groundbreaking move to champion inclusive learning, Navneet Education, one…
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Grab ushers in a season of discovery with Iba Ang Summer
MANILA, PHILIPPINES — Summer in the Philippines is no stranger to heat, but Grab’s new campaign #GrabIbaAngSummer is turning that…
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Joel Torre reflects on life and health: Taking care of yourself is taking care of your loved ones
MANILA, PHILIPPINES – When veteran actor Joel Torre’s face appeared on a “Missing” billboard in a major highway, social media, fans…
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Jobstreet by SEEK launches “More Than Jobs” campaign, celebrating the power of women beyond the 9 to 5
MANILA, PHILIPPINES – Jobstreet by SEEK, the leading career partner in Southeast Asia, is shifting the spotlight with its latest…
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