Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Colgate India’s Blooming campaign sparks a fresh perspective on oral hygiene
MUMBAI, INDIA – In a nation that champions the art of making things last, Colgate India has found a creative…
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First-ever 3.5 meter-long noodle lets gamers eat without pausing gameplay
JAKARTA, INDONESIA – Haraku Ramen Halal, the popular Indonesian noodle brand under the Ismaya Group, is setting a new standard in…
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From brew to beauty: Heineken Silver reinvents skincare with The Smootheriser
SINGAPORE – Heineken Silver has unveiled The Heineken Smootheriser – a limited-edition skin smoothing cream inspired by the beer’s ultra…
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nudie Shots get a wholesome twist with Sophie Monk and Bench Media
SYDNEY, AUSTRALIA – What happens when you mix iconic Aussie personality Sophie Monk with a cheeky wellness campaign? You get…
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Walkers April Fools’ packaging prank sparks fan reactions
LONDON, UK – Londoners were left doing a double-take at Walkers’ latest billboard, revealing an unexpected flip in packaging colors:…
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Being vegan is good sh*t! new PETA video highlights poowerful digestion pros of plants
LONDON, UK – PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkin’ cute, animated video featuring an army of “singing poos”…
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Dentsu Creative Malaysia brings back Marrybrown’s Riang Ramadan Raya menu with bite-sized storytelling
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia has bucked the trend for the launch of Marrybrown’s Ramadan Riang Ramadan Raya menu,…
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H Cookware and Happiness Saigon create the most Durable Stainless Steel Book
SAIGON, VIETNAM – Korean brand H Cookware, new to the Vietnamese market, is showcasing the durability of its cookware using the…
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Letting Nature Speak for Itself: Design Bridge and Partners translate nature’s symphony into new visual identity for Forest Carbon
SINGAPORE – Forest Carbon, a leading ecosystem restoration company dedicated to revitalising degraded wetland forests across Southeast Asia, has unveiled a…
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Kirin Brewery launches world’s first Sakura AI camera to preserve Japan’s aging cherry trees
TOKYO, JAPAN – As cherry blossoms bloom next week, millions will gather for hanami, unaware of a growing crisis —…
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Innocean Berlin rebrands: From ad agency to healer, prescribing work that actually works
BERLIN, GERMANY – Let’s get one thing straight. This isn’t another rebrand, a trendy new font, or a mission statement…
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Orange and the French Football Federation up for a next level prank showcasing 5G+ brilliance with Publicis Conseil
PARIS, FRANCE — How do you convince young, tech-driven consumers that 5G+ is essential, even when they’re not quite sold…
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AlmapBBDO and Amazon empties library shelves to highlight lack of Black literary representation
SAO PAOLO, BRAZIL — The Latin America Memorial Library in São Paulo recently opened its doors to an astonishing sight:…
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