Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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O2 breathing new life into connections: Unveiling the Essential for Living brand platform
LONDON, UK – In a world where connections are more vital than ever, O2, in collaboration with VCCP, is set…
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The SHOUT Group/FCB SHOUT weaves threads of belonging for RHB Bank’s Hari Raya campaign
KAULA LUMPUR, MALAYSIA – RHB Bank – in collaboration with its creative agency FCB SHOUT – proudly unveils its Hari Raya…
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LAVA’S #MyBharatWithLAVA Holi edition celebrates India’s colorful cultural diversity with 513K social natives
MUMBAI, INDIA – Lava International enthusiastically concludes the Holi edition of brand campaign #MyBharatWithLAVA. The six-day campaign, held from March…
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Guinness Street Studio: A bold new pour on Shanghai’s billboards
SHANGHAI, CHINA — Guinness has unveiled the Guinness Street Studio, a transformative campaign that turns traditional billboards into real time…
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Lynx and LOLA MullenLowe unleash the ultimate date hack: A fragrance that wins over your date’s cat
LONDON, UK – Lynx and LOLA MullenLowe are introducing Lynx with Catnip, the first-ever body fragrance designed to charm both…
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PH primetime king Coco Martin and Ala-Gang bring the heat and cold in a film by Astron Appliances via Leron Leron Sinta
MANILA, PHILIPPINES – Primetime King Coco Martin and his squad strike the audience’s attention in Astron Appliances‘ latest film in…
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Dreamies launches Ad Attack campaign as felines take over London
London, March 27, 2025 – Dreamies has unleashed a captivating OOH and social media campaign that has London buzzing with…
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MBCS & sooka transform Ramadan viewing habits with a distraction free streaming experience
KUALA LUMPUR, MALAYSIA – This Ramadan, MBCS, the media-fuelled creative content practice under the IPG Mediabrands umbrella is teaming up…
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Dentsu Creative Vietnam reinvents playfulness in Mirinda’s Tet 2025 campaign
HANOI, VIETNAM — For generations, Tet has been a time for homecoming, reunion, and celebration. But in the digital age,…
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Gleneagles Hospitals redefines healthcare with a heartfelt new campaign by Havas Life Mumbai
MUMBAI, INDIA – Hospitals are often associated with sterile corridors and state-of-the-art technology, but Gleneagles Hospitals is rewriting the narrative…
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Actor Ranveer Singh endorses ‘Nutella loves Bread’ campaign
MUMBAI, INDIA – Nutella®, Hazelnut Cocoa spread from Ferrero India, has launched its new campaign ‘Nutella Loves Bread’ featuring brand endorser…
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You Can’t Hide Great Taste: Pepsi launches bold new platform to own the taste conversation across Asia Pacific
BANGKOK, THAILAND – In a world where every brand claims to taste the best, PepsiCo is owning the taste conversation differently…
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MBCS & Nando’s turn up the heat this Ramadan with playful pick up lines
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the creative content practice within the IPG Mediabrands network, has teamed up…
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