Campaign Spotlight
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GIGIL uses sitcom humor to tackle grocery doubts with GrabMart
MANILA, PHILIPPINES – Since the launch of GrabMart, Grab has faced challenges convincing consumers to try it over traditional grocery shopping…
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Juice Singapore & Philippines’ latest creative work for My Spotify Philippines proves there’s a song for every Gen Z moment and vibe
SINGAPORE — Spotify continues to strengthen its bond with Filipino Gen Z by delivering a fresh take on the My…
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Ogilvy caps Cannes Lions 2025 with Titanium win for Vaseline and Glass Grand Prix for Dove
CANNES, FRANCE – Ogilvy was recognized at the 2025 Cannes Lions International Festival of Creativity as one of the world’s leading…
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Sara Lee unveils bew brand identity with “Bring the Love” refresh by Molasses
SYDNEY, AUSTRALIA – Australian dessert icon Sara Lee has unveiled a vibrant new visual identity and brand positioning under the…
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Friso reimagines storytime by launching AI Audio Book 3.0 to deepen family bonds through technology
SHANGHAI, CHINA – Friso is embracing the future of family engagement with the launch of its AI Audio Book 3.0, a…
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Alodia Gosiengfiao cooks up new quest with MAGGI
MANILA, PHILIPPINES – Alodia Gosiengfiao just entered an exciting new phase – and she’s bringing her community along for the…
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LPU Online and Hashtag Orange reimagine digital learning with new campaign
MUMBAI, INDIA – Lovely Professional University’s digital learning platform, LPU Online, has partnered with creative agency Hashtag Orange to launch a groundbreaking new…
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TBWA\India and Bandhan AMC mark a milestone with a campaign celebrating 25 years of financial empowerment
MUMBAI, INDIA – Marking a significant chapter in India’s mutual fund journey, Bandhan AMC Limited celebrates its 25th anniversary with…
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Co-op unveils colleague promise to strengthen employer brand and culture
LONDON, UK – In a bold move to strengthen its commitment to employee engagement and enhance talent attraction and retention,…
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New HSBC MPF campaign taps into the heart of Hong Kong’s workforce with Jan Lamb
HONG KONG – HSBC MPF has partnered with VML, a leading creative agency, to launch its latest brand campaign, “至Fit香港人…
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Cazoo and Fold7 launch new brand positioning with animated campaign ‘The Right Car for Anyone’
LONDON, UK – Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch…
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BBDO China and M&M’S Douyin campaign goes viral with 310 million impressions
SHANGHAI, CHINA – Who says candy is just for snacking? BBDO China partnered with M&M’S to make fun the new flavor,…
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FireCatchers: When Twitch turns into a watchtower for French Firefighters with Havas Play
PARIS, FRANCE – A new civic reflex is emerging on Twitch: Watching over France’s forests while waiting for your favorite streamer…
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