Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Dentsu X and Teads launch AI-powered campaign for Asahi Dry Crystal, predicting consumer attention in seconds
HONG KONG – In a bold move to redefine digital advertising effectiveness, dentsu X has taken a pioneering step in redefining…
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WWF’s OOH campaign has up close look at animals entangled in litter to raise alarm about plastic pollution
SEOUL, SOUTH KOREA – WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats…
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Royal Stag BoomBox presents ‘SIGH’, a bold fusion of Bollywood melody and hip hop by Nikhita Gandhi and Dino James
GURUGRAM, INDIA – Royal Stag BoomBox, the flagship music IP by Seagram’s Royal Stag in collaboration with Universal Music Group (UMG),…
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Lotus’s partners with VML to turn rainy days into shopping days with “Rain Coupons” — secret deals that only appear when it pours
BANGKOK, THAILAND – At Lotus’s, we believe everyone deserves a little delight every day — whether it’s sunny, cloudy, or pouring…
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The KITA Initiative honored at Cannes Lions 2025 as the only Philippine campaign recognized by ACT Responsible
CANNES, FRANCE – The KITA Initiative, the landmark women’s empowerment movement developed by Havas Ortega in partnership with SPARK! Philippines,…
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Dentsu Thailand and Honda Champion child road safety in new campaign
BANGKOK, THAILAND – Dentsu Thailand, in collaboration with Honda, has launched a powerful new integrated campaign titled “PROTECT The Power of…
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Carlsberg ignites Hong Kong with a passionate tribute to Liverpool FC
HONG KONG, SAR – Carlsberg, the iconic Danish brewer and steadfast partner of Liverpool FC for over 30 years, takes…
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Happiness Saigon hacks the Cannes Lions hype with a 400 page Trojan Book for CMOs in Vietnam
HO CHI MINH CITY, VIETNAM – In a move that defied the conventional Cannes Lions viewing invite, Happiness Saigon opted…
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Mountain Dew and Pyra drop gorpcore collab: ‘Dew Drip’ fashion capsule via VaynerMedia Australia
NEW SOUTH WALES, AUSTRALIA – Mountain Dew goes full-send into fashion with “Dew Drip,” a limited-edition Gorpcore-inspired capsule co-created with…
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Paisabazaar launches Credit Premier League (CPL): A playful, AI powered movement for financial fitness
GURGAON, INDIA – In a compelling fusion of finance, technology and pop culture, Paisabazaar, India’s largest consumer credit marketplace, has…
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Cheetos stages mischievous Comeback in Indonesia with PepsiCo and Leo Indonesia at the Helm
JAKARTA, INDONESIA – After a four-year hiatus, one of the world’s most beloved snack brands, Cheetos, has officially returned to Indonesian…
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Innocean Berlin and Hankook set the benchmark for tire communication with a refreshingly honest platform launch
BERLIN, GERMANY – Hankook, the top-tier South Korean tire brand, is breaking with category convention with the launch of its new,…
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Maybelline New York and Posterscope India unveil exclusive Teddy Tint shades with hyperreal CGI activation in Mumbai
MUMBAI, INDIA – Maybelline New York, in partnership with Posterscope India, has redefined the traditional product launch with a bold,…
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