Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Guardian Malaysia champions self care & transformation for Hari Raya with FCB SHOUT
KUALA LUMPUR, MALAYSIA – In the spirit of renewal and self-improvement that defines Hari Raya/Eid al-Fitr, Guardian Malaysia has launched…
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TBWA\Singapore and Mandai Wildlife Group launches Rainforest Wild ASIA with ‘Choose Your Wild’ global campaign
SINGAPORE – A new era of wild adventure begins this March 2025, as Mandai Wildlife Group and TBWA\Singapore launch their first…
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B&Q and Leo Burnett hammer home affordability with new ‘Prices Nailed’ campaign
LONDON, UK – B&Q and Leo Burnett are unveiling ‘Prices Nailed’, a new integrated campaign that aims to spotlight the…
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‘Stop scrolling, start beginning’, new STABILO campaign by KesselsKramer shows the power and beauty of beginning
LONDON, UK – How do you start something new? What should it be? Where do you begin? STABILO’s new campaign…
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Famous Mentos and cola experiment gets refreshed with Fortnite Creative ‘Fizzooka’
LONDON, UK – The iconic Mentos and cola experiment has been refreshed with the introduction of the ‘Mentos Fizzooka,’ a custom…
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Hyundai and INNOCEAN’s Night Fishing nets Gold and more at ADFEST
SEOUL, KOREA — Where cinema meets brand experience, Night Fishing by INNOCEAN and Hyundai Motor Company is making waves. The…
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McDonald’s and Leo Burnett go logo free to let breakfast take the spotlight
LONDON, UNITED KINGDOM— McDonald’s and Leo Burnett UK are flipping the script on traditional advertising with a bold new take…
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AdSpark and Payless go big with tech-powered shopper engagement via the Payless Bigatin Promo
MANILA, PHILIPPINES — In a bold move that redefines how brands connect with Filipino shoppers, AdSpark teamed up with Payless…
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Nestlé Philippines and VML Manila shine at ADFEST 2025 with KitKat Break Bar
MANILA, PHILIPPINES – Nestlé Philippines and VML Manila have made a remarkable mark at this year’s ADFEST 2025, taking home…
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AXA and Publicis Groupe launch Bucket List AI to inspire a life fully lived
BANGKOK, THAILAND — What’s on your bucket list? Skydiving in Dubai? Writing that novel? Learning to dance the tango in…
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The Ripple Effect: BNP Paribas Asset Management redefines financial storytelling with a powerful docuseries
PARIS, FRANCE — BNP Paribas Asset Management, in collaboration with Publicis Conseil and Prodigious, dives deep into the art of…
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During Consumer Week, Burger King takes over Google Maps to hand out discounts at rival restaurants
SAO PAULO, BRAZIL – Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons…
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Publicis London fires a wake-up call with Breathable Bullet, a microscopic metaphor against illegal vapes with wellness brand Ripple+
LONDON, UNITED KINGDOM — Publicis London has teamed up with wellness brand Ripple+ to launch a campaign that’s as arresting…
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