Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Game, Set, Mountennis: Almaty serves up a slope-side spectacle thanks to GForce Grey
ALMATY, KAZAKHSTAN – In a city where tennis has never been the go-to sport, a bold and unconventional move has…
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Meet the Gold Getters: Darigold’s new generation of Filipino achievers
MANILA, PHILIPPINES – The digital age often traps us in a cycle of comparison: scroll, compare, repeat. We’re constantly bombarded with…
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Hello Monday/DEPT launch Signs platform for ASL learning with NVIDIA
NEW YORK, USA — Creative agency Hello Monday/DEPT announced a collaboration with NVIDIA and the American Society for Deaf Children…
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AXE takes bold humor to the next level for its sweet smelling fragrance launch
MADRID, SPAIN — Building on the success of its “Power of a Fragrance” platform — launched in 2024 with the…
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Singapore Institute of Technology and FiftyFull reveal “Prepared for Life” admissions campaign
SINGAPORE – The Singapore Institute of Technology (SIT) has launched its latest admissions campaign, Prepared for Life, a bold showcase…
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Renault’s UN.patent initiative shares EV safety innovations globally, starting with Fireman Access
FRANCE — With UN.patent, Renault is licensing its safety innovations for electric vehicles to the global automotive industry. Through this…
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Design For Tomorrow crafts heartfelt brand identity for Cocopan
MANILA, PHILIPPINES – Manila-based creative agency Design For Tomorrow (DFT), also registered in Singapore, is making waves this time, by…
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DDB SG fuels a new era for Audi with groundbreaking House of Progress lifestyle hub
SINGAPORE, SINGAPORE — DDB Group Singapore has launched a groundbreaking campaign showcasing Audi’s first-of-its-kind direct-to-consumer offering, House of Progress (HOP).…
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Bord Gáis and The Brill Building introduce Ireland to Smart Zenergy
DUBLIN, IRELAND – Bord Gáis Energy is increasing its drive to recruit consumers onto its smart plans with the launch…
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KitKat Philippines, VML Philippines sweeten breaks for small Businesses with ingenious ‘KitKat Break Bar’
MANILA, PHILIPPINES — KitKat Philippines and VML Philippines have launched a delightful campaign that transforms the iconic chocolate bar into…
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India’s MMVD utilizes vehicles’ reflective tapes to remind people to buckle up
INDIA — In India, reports suggest that only 25% of motorists fasten their seatbelt, and as a result, 83% of…
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SNICKERS energizes hungry third wheels in quirky new Valentine’s Day films
INDIA — SNICKERS reminds on Valentine’s Day that sometimes, love isn’t the only thing in the air—hunger is too! With…
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INNOCEAN’s 2016 Hyundai ad ranks among top 10 most memorable Super Bowl ads of the past decade
SEOUL, SOUTH KOREA — A Hyundai advertisement produced by INNOCEAN has been selected as one of the top 10 most…
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