Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Lifebuoy & MullenLowe gets chillingly creative: a horror-comedy twist that has Gen Z ‘possessed by coolness’
JAKARTA, INDONESIA — Lifebuoy dives headfirst into the supernatural by launching a new horror-comedy campaign that’s equal parts chilling and…
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SNCF Connect and Rosa Paris encourage people to find themselves in new campaign film The Dancer
PARIS, FRANCE — Fresh off the emotional beats of their first campaign Find Yourself, SNCF Connect and creative powerhouse Rosa…
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Alpine captures the art of lightness in new print campaign by BETC Étoile Rouge
PARIS, FRANCE — French car manufacturer Alpine continues to promote its first-ever fully electric compact sports car the A290 with…
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Dentsu Creative Singapore and MOH launch Live for Tomorrow, Today to champion preventive care
SINGAPORE — In a push to inspire proactive health management, Singapore’s Ministry of Health (MOH) has teamed up with Dentsu…
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Durex is breaking the internet this women’s day, one block at a time
MUMBAI, INDIA – Every time Durex sparks a conversation, the internet responds. The good? Open dialogue about intimacy and protection.…
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GUT and foodpanda dish out flavor and fun in Tastes Like A Good Deal campaign
SINGAPORE — GUT, the independent global creative network known for turning cultural insights into conversation-starting work, has teamed up with…
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Dentsu Indonesia and POCARI SWEAT break Ramadan ad conventions with a horror-comedy
JAKARTA, INDONESIA – Dentsu Indonesia and POCARI SWEAT have taken an unconventional approach to Ramadan marketing with a horror-comedy campaign, “Cairan…
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TV 2 Danmark and Bacon unmask the real clowns of Danish football in new campaign
COPENHAGEN, DENMARK — TV 2 Danmark, in collaboration with the Danish League and Player’s Association, confronts the ugly side of…
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Monoprix reinvents Eating French with a global twist
PARIS, FRANCE – Today, the French are consuming more and more local products but their appetite for global cuisine hasn’t changed.…
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AXE launches hilarious long lasting campaign for those who take too long
MANILA, PHILIPPINES – For the launch of its first long-lasting fragrance campaign, part of the Power of a Fragrance platform,…
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McDonald’s Valentine’s film is a tribute to ‘Mader’ Christine Blando
MANILA, PHILIPPINES – McDonald’s Philippines released a heartwarming film for the Valentine’s season, aptly entitled Forever Date, and many have…
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Publicis London and Essity challenge healing taboos in new Leukoplast campaign
LONDON, UNITED KINGDOM — In a bold move to reshape perceptions of healing, Publicis London has unveiled Undeserved, the latest…
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Income Insurance and BBH Singapore shine a light on protecting childhoods with critical illness campaign
SINGAPORE – Income Insurance, in collaboration with BBH Singapore, is pulling heartstrings and sparking conversation with a compelling new campaign…
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