PARIS, FRANCE — French car manufacturer Alpine continues to promote its first-ever fully electric compact sports car the A290 with a print campaign that celebrates the car’s design. Crafted in collaboration with BETC Étoile Rouge, the campaign takes an iconographic approach, offering a refined glimpse of the A290’s sculpted design through a lens that’s equal parts elegance and emotion.
True to its DNA, this bold artistic approach allows Alpine to install its brand-new brand platform, which places lightness at the center of its communication. Recently crowned Car of the Year 2025, the A290 is reimagined here in a series of floating perspectives – its form suspended against a serene blue sky, echoing the signature Alpine hue.
This new campaign has been gradually rolling out internationally in the press, on outdoor billboards and at events since mid-February.
CREDITS
Brand: Alpine
Brand Managers: Antonino Labate, Arnaud Belloni, Alexandra Madiot-Gasse, Patrick Fourniol
Ad Agency: BETC Etoile Rouge
Agency Managers: Fabien Idoux, Sherelle Ramire, Emma Canard, Anne Cauvin
Executive Creative Director: Nicolas Lautier
Art Director: Rayhaan Khodabux
Assistant Art Director: Maeva Ricardo
Strategic Planners: Mattia Bellomo, Jules de Gaulmyn
Creative Resources Manager: Nina Kaufman
Production Companies: Prose On Pixels, Studio Feeling
