BETC Etoile Rouge
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Press Release
Alpine captures the art of lightness in new print campaign by BETC Étoile Rouge
PARIS, FRANCE — French car manufacturer Alpine continues to promote its first-ever fully electric compact sports car the A290 with…
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Campaign Spotlight
Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
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Campaign Spotlight
Campaign Spotlight: ‘Abuse is Not Love’, BETC Etoile Rouge accompanies YSL Beauty in its fight against Violence
PARIS, FRANCE – According to the United Nations, a woman is killed by their partner every three days in the…
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Campaign Spotlight
Campaign Spotlight: L’oreal Luxe and BETC Étoile Rouge present “Voce Viva” Valentino’s new fragrance by Lady Gaga
PARIS, FRANCE – To support the launch of Valentino’s new feminine perfume, L’Oréal Luxe called on agency BETC Etoile Rouge…
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Campaign Spotlight
Campaign Spotlight: Yves Saint Laurent Beauté and BETC Etoile Rouge collaborate with Lenny Kravitz for new Y Parfum
PARIS, FRANCE – For this new chapter, Y perfume for men asks a crucial question: WHY NOT? It encourages us to…
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Global News
People: BETC Etoile Rouge Strengthens its Management Team with Florence Bellisson Taking on The Role of CCO
After spending time in London where she founded VCCP Saint-Pancras, worked as communication creative director at Hermès and more recently…
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