PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within the Le Rouge Deep Velvet range. The iconic lipstick launched in 2019 has quickly risen to the top of the make-up trends thanks to its Powdery Matte & High Pigmentation.
To launch these new shades, BETC ETOILE ROUGE created a digital-only campaign starring the new Givenchy ambassador : the actress Sadie Sink, made famous by the Stranger Things cult TV show. Particularly popular among the young generation, Sadie Sink, with her strong personality, embodies perfectly the brand territory of Givenchy Beauté.
https://www.youtube.com/watch?v=HBG6P5Q91bQ
Through this campaign, the brand discovers Sadie Sink and the many faces of her personality expressed through different shades of Le Rouge Deep Velvet. The campaign was shot by Leonn Ward, Irish photographer and filmmaker, who brought her energy to the set, and who has previously worked with Vogue, Topshop, Adidas and Stella McCartney.
The campaign, that will live online and on social channels, was imagined for the Instagram generation.
CREDITS
BRAND: GIVENCHY PARFUMS
BRAND MANAGEMENT: Romain Spitzer, Mylène Kerjean, Amandine Zeghbib, Laetitia Phuong
AGENCY: BETC ETOILE ROUGE
AGENCY MANAGEMENT: Brune Buonomano, Augustin Laffuge, Charlotte Bonin, Fanny Fragu, Rebecca Jaïs
EXECUTIVE CREATIVE DIRECTOR: Florence Belisson
DIGITAL CONTENT DIRECTOR: Imane Touati
ART DIRECTOR: Cécilia Feller
ASSISTANT ART DIRECTOR: Lila Woreth Artistic Director
TRAFFIC: Elise Herfort
TV PRODUCER: Elodie Frevillez
PRODUCERS: Eric Nung, Cecile Laporte
VIDEO POST-PRODUCTION COMPANY: Everest (Sylvain Obriot)
PRINT POST-PRODUCTION COMPANY: Processus (Marie-Laure Metge Escurio)
DIRECTOR: Leonn Ward
PRODUCTION COMPANY: Insurrection
SOUNDTRACK: Dolce (Matthew Lawrenson)
