SINGAPORE – McCann Singapore is stepping into a new era of creativity, expanding its creative department with a roster of new hires. As the agency gears up to celebrate five decades of brand-building excellence in Singapore, these new talents inject new energy and ideas into McCann’s award-winning work.
The new hires include:
Martin Coppola – Creative Director
A multi award-winning creative originally from Uruguay, Martin joins McCann after an illustrious career at global agencies such as VML, Ogilvy, and Mullen Lowe, and most recently, the LEGO Group in Denmark. His impressive body of work has garnered prestigious accolades including Cannes Lions, Effies, and honours from AdFest, Gong, El Ojo and FIAP. Martin’s visionary leadership will be focused on the agency’s regional DHL and Ferrero accounts.
Wynn Gray – Art Director
Wynn is a multifaceted art director and tattoo artist with a passion for transforming concepts into impactful visuals. With experience working on high-profile brands such as SK-II, The Faceshop, Samsung, and Fairprice, Wynn will be working on Singapore Government business, Ferrero and DHL.
Seth Low – Junior Art Director
Though McCann is Seth’s first full-time position, he has already made his mark in the creative landscape through internships at Dentsu and Publicis. His early accolades, including recognition in the AKQA Future Lions and the Crowbar Awards while still in school, reflect his potential and creativity. Seth was the creative behind the agency’s recent festive campaigns – “Yapping Paper” for SOSD and “Phone Shui”.
Luna Teo – Copywriter
A digital native trained in convergence advertising, Luna joins McCann from Goodstuph, where she created compelling copy for clients such as MCCY and UOB. Having previously collaborated with agencies like Havas and Ogilvy, Luna brings a wealth of experience in crafting social-led campaigns and will be working under the agency’s McCann Content Studio offering.
Jodi Ong – Junior Copywriter
Jodi began her career at Goodstuph, gaining valuable exposure to both art and copy. Her talent was recognised when she won the One Club 2023 All-Star Competition. She will be working with the McCann Content Studios team across both Singapore Government and MNC clients.
These new hires join Dan Parmenter, who joined the agency back in October as a Creative Director leading the McCann Content Studio offering, as well as the agency’s ECD, Alfred Wee.
Additionally, given the importance of Singapore to the region, Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific now adds the title of CCO, McCann Worldgroup Singapore to her remit.
“We believe that these significant new hires, will not only enhance our creative offering but also position us for future growth,” said Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific & Singapore. “These colourful talents inject new energy to our team, and their diverse experiences will shape our agency’s future.”
Nick Handel, President, McCann Worldgroup Southeast Asia commented: “This year marks the 50th anniversary of McCann in Singapore. We’re investing in this strategic growth to enhance our ability to deliver innovative solutions and exceptional service to our clients, allowing us to further strengthen our position in the industry.”
