PARIS, FRANCE — Fresh off the emotional beats of their first campaign Find Yourself, SNCF Connect and creative powerhouse Rosa Paris return with a new film that hits all the right notes – this time through the art of movement. The Dancer, directed by the Katia Lewkowicz (Grand Bazar), is a poetic continuation of the brand’s evolving narrative: a story about connection, courage, and rediscovering the self.
At its heart, the campaign is a love letter to those quiet, life-changing decisions we make – the ones that begin, quite simply, with a train ticket.
We follow Zac, a 17 year old whose passion for dance is overshadowed by routine and self-doubt. He’s talented, but unseen and unsupported. And just when he’s about to abandon a dream audition, it’s his brother who changes everything, booking a train ticket that becomes a ticket to possibility.
Once again, SNCF Connect is positioning itself more than just a service – it’s a gateway to new possibilities. Booking a train ticket becomes the starting point of a new beginning, a way to (re)connect
with yourself, to (re)take control of your destiny, to find yourself again.
“This new campaign follows the brand image shift we began in 2023 for SNCF Connect. Being an app that makes access to sustainable mobility—especially trains— simple, is, of course, our core value proposition. But being in the pockets of over 20 million users is also an opportunity to connect with them in a more personal way. We chose to share an experience that will resonate with everyone: that moment when you decide to book the train ticket that could change your life. With its music, authentic tone and the beautiful choreography, this film almost feels like a music video.” says Marie Perrin, Brand Director of SNCF Connect.
Jean-François Sacco, Co-founder of Rosa Paris, comments “The new film shows how music plays a key role in creating emotion. Luidji’s song Monde serves as the voice-over, shaping Zac’s destiny and drawing viewers deeper into his world. Ultimately, the strength of SNCF Connect is its ability to change the course of a life with just one click, isn’t it?”
Officially launching on March 7, the campaign will be featured on TV and in cinemas, with
two long-format versions – 85 seconds and 40 seconds. Shorter 30-second and 20-second
versions will also be broadcast via video on demand. The campaign will also include
around 20 pieces of exclusive social media content, which will be released throughout the
year.
