Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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SNICKERS energizes hungry third wheels in quirky new Valentine’s Day films
INDIA — SNICKERS reminds on Valentine’s Day that sometimes, love isn’t the only thing in the air—hunger is too! With…
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INNOCEAN’s 2016 Hyundai ad ranks among top 10 most memorable Super Bowl ads of the past decade
SEOUL, SOUTH KOREA — A Hyundai advertisement produced by INNOCEAN has been selected as one of the top 10 most…
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VCCP, Transport for London spotlights TfL Go’s new features that eases commuter journey
LONDON — Transport for London (TfL) has unveiled its latest integrated campaign to promote the TfL Go app, encouraging Londoners…
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Audi India, PHD Media, and Huella’s NEXad propel Q7 facelift launch
MUMBAI, INDIA — Raising the bar for luxury automotive advertising, Audi India, in partnership with PHD Media and Huella Services’…
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Brazil’s Piracanjuba turns to AI to update missing persons’ portraits and uses its milk boxes to spread the word
BRAZIL — Much is said about the dangers of AI, but what if we could use AI for hope? This is exactly…
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AI powers Allegra in new Drowsy Prompts campaign by MRM and Current Global
NEW YORK, USA — Artificial intelligence isn’t just a tool, it’s a conversation starter. Creative Relationship Marketing agency MRM, in…
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Veralab and Dentsu Creative Italy celebrate being Perfectly Imperfect
MILAN, ITALY – Veralab, a trendsetting skincare, makeup, and fragrance brand teams up with Dentsu Creative Italy to launch Perfectly Imperfect,…
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VCCP & Cadbury Creme Egg drop gooey love songs for Valentines Day
LONDON, UNITED KINGDOM — Just in time for Valentine’s Day, Cadbury Creme Egg is turning up the romance with a…
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Hyundai India & Social Panga’s #PickYouUp campaign reimagines love through everyday gestures
MUMBAI, INDIA — This Valentine’s Day, Hyundai India is flipping the script with #PickYouUp — a campaign that champions love…
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AdForum hails Dentsu, Japan Railways’ ‘My Japan Railway’ as the most-awarded campaign in APAC
NEW YORK, USA — AdForum hailed dentsu and Japan Railway‘s campaign, “My Japan Railway” as the most awarded campaign in…
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Grab swipes right to convenience this Valentine’s Day with sweetheart deals
MANILA, PHILIPPINES – Love is in the air, and so is the unmistakable buzz of Filipinos gearing up for the…
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Whiskas, 22feet Tribal Worldwide unleash the Tiger Within Your Cat in new campaign
INDIA – Whiskas, India’s most trusted cat food brand, is making waves with its latest campaign, Switch to Whiskas –…
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Galaxy AI takes center stage in Samsung Galaxy S25 Series’ global campaign with BBH Singapore
SINGAPORE, SINGAPORE – BBH Singapore has created the global launch campaign for the Samsung S25 Series, with a focus on positioning Galaxy…
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