Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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‘She’s one in a Gillian’: Superfan-led campaign brings back Lipton beloved brew, via Think HQ
MELBOURNE, AUSTRALIA – A passionate plea from tea loving fans has motivated Lipton Teas and Infusions to relaunch its creamy spiced…
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Miller Genuine Draft unleashes ‘Break The Mold’ campaign
ZAGREB, CROATIA – Miller Genuine Draft, Molson Coors’ iconic international beer brand, has launched a bold new global campaign: Break the…
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UEFA Women’s Euro 2025, Orange celebrates over a century of fight for women’s football
PARIS, FRANCE – To mark UEFA Women’s Euro 2025, Orange — a proud partner of the French women’s national football team…
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Old Spice, Leron Leron Sinta, and Maki throwa scent-sational night with “Bro Voyage”
MANILA, PHILIPPINES – Old Spice and Leron Leron Sinta hosted an epic all-bros party called Bro Voyage at Atmosfera last June…
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Travel Without the Travel: P&O Ferries’ transformative campaign by IMPACT BBDO aims to redefine joy of the journey
DUBAI, UAE – P&O Ferries today announced the launch of its new brand campaign, Travel Without the Travel, marking a…
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Sydney Airport launches ‘Life Takes Off When You Do’ campaign, via Bench Media
SYDNEY, AUSTRALIA – Sydney Airport has launched its latest campaign via independent media agency Bench, in partnership with travel search engine…
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UNIT Studios delivers grade & online VFX for iconic cognac brand Courvoisier’s campaign – Father Figures
LONDON, UK – UNIT, the Fitzrovia-based independent Shortform and Longform production house, has delivered Grade and VFX for Father Figures, Courvoisier’s powerful new campaign. Commissioned…
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KFC France and Havas Paris launch mariachi-pop twist ‘…Hit Me Tacos One More Time’
PARIS, FRANCE – The Double Tacos are back for a limited time at KFC France starting June 18. A new stop…
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IKEA Norway’s ‘Made for Life’ campaign tells real stories behind everyday moments
OSLO, NORWAY – Through a series of cleverly narrated small stories, IKEA now addresses sensitive themes such as infertility, infidelity, and…
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Klook and Grey Hong Kong Let Instinct Lead the Way with a Goose on the Loose
HONG KONG – Global travel and experiences platform Klook has partnered with Grey Hong Kong to launch “Go Wild with Travel”…
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WOLF BKK “Sliding Mom” breaks childhood milk trauma, one sip at a time
BANGKOK, THAILAND – Milk has never really been popular among teenagers, especially when compared to soft drinks or other beverages that…
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Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure
LONDON, UK – Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt…
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From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’
CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective –…
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