Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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AXA XL’s new campaign dares businesses to embrace risk for an imagined future
PARIS, FRANCE – AXA XL, the B2B branch of AXA offering insurance solutions from mid-sized companies to the world’s largest…
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Samsung Vision AI reimagines TV experience in film by Cheil Worldwide and electriclime°
SEOUL, SOUTH KOREA – Cheil Worldwide and electriclime° Korea have joined forces to unveil a global film for Samsung Vision AI,…
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Jobstreet by SEEK inspires jobseekers with Find The Job You Love campaign
MANILA, PHILIPPINES — In a bold move to redefine career journeys, Jobstreet by SEEK unveils Find the Job You Love…
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Papaya Solitaire and You’re the Goods take over major OOH sites around the UK with playful campaign
LONDON, UNITED KINGDOM – What if the daily chaos of life could be as satisfyingly organized as a game of…
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Uber Eats, Special, Whatever Tokyo and EssenceMediacom team up with Japan’s furry friends to celebrate National Cat Day
TOKYO, JAPAN — In a heartwarming campaign that blends food, fun, and furry companionship, Uber Eats is making this long…
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Rewind Romance: Coke Studio brings back the OG love gesture with mixtape
MUMBAI, INDIA – Once upon a time, love wasn’t measured in likes or DMs. It was woven into the little things—handwritten…
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Game, Set, Mountennis: Almaty serves up a slope-side spectacle thanks to GForce Grey
ALMATY, KAZAKHSTAN – In a city where tennis has never been the go-to sport, a bold and unconventional move has…
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Meet the Gold Getters: Darigold’s new generation of Filipino achievers
MANILA, PHILIPPINES – The digital age often traps us in a cycle of comparison: scroll, compare, repeat. We’re constantly bombarded with…
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Hello Monday/DEPT launch Signs platform for ASL learning with NVIDIA
NEW YORK, USA — Creative agency Hello Monday/DEPT announced a collaboration with NVIDIA and the American Society for Deaf Children…
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AXE takes bold humor to the next level for its sweet smelling fragrance launch
MADRID, SPAIN — Building on the success of its “Power of a Fragrance” platform — launched in 2024 with the…
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Singapore Institute of Technology and FiftyFull reveal “Prepared for Life” admissions campaign
SINGAPORE – The Singapore Institute of Technology (SIT) has launched its latest admissions campaign, Prepared for Life, a bold showcase…
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Renault’s UN.patent initiative shares EV safety innovations globally, starting with Fireman Access
FRANCE — With UN.patent, Renault is licensing its safety innovations for electric vehicles to the global automotive industry. Through this…
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Design For Tomorrow crafts heartfelt brand identity for Cocopan
MANILA, PHILIPPINES – Manila-based creative agency Design For Tomorrow (DFT), also registered in Singapore, is making waves this time, by…
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