Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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WPP & Amazon Music join forces in fighting cancer in new ‘Louder Than Cancer’ playlist
LONDON, ENGLAND – Amazon Music and creative agency WPP unveiled “Louder Than Cancer,” a new groundbreaking initiative that unites top…
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Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps
LONDON, UK – Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable…
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Nestlé launches “Real Cravings” by Publicis Conseil, an initiative that focuses on what women really need during their maternal journey
PARIS, FRANCE – Women’s health presents a huge and exciting opportunity, with many needs still unmet and demand for better…
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Netflix, GIGIL transform Robinsons Galleria’s escalators into a trippy ‘Squid Game 2’ stair maze
MANILA, PHILIPPINES – GIGIL and Netflix Philippines took over Robinsons Galleria, a popular mall in Manila, by transforming its two networks…
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Valio and TBWA\Helsinki surprise commuters in Helsinki with the world’s largest checkout belt
HELSINKI, FINDLAND – An immersive campaign took over Helsinki railway station escalators and made the most of every surface. Using moving…
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McDonald’s Malaysia and Leo Malaysia Capture the Heart of Lunar New Year with The Wish
KUALA LUMPUR, MALAYSIA – For three decades, McDonald’s Malaysia has marked the Lunar New Year with its beloved Prosperity Burger.…
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CJ WORX and Honda Motorcycle Thailand unite for Thailand’s Largest Family Portrait
BANGKOK, THAILAND — CJ WORX has teamed up with Honda Motorcycle Thailand to launch Thailand’s Largest Family Portrait – a…
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Britannia unveils limited edition Harry Potter themed biscuits in collaboration with Warner Bros. Discovery
MUMBAI, INDIA — Britannia is set to enchant snack time with a limited-edition launch that’s bound to spellbind. In collaboration…
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Fabric of London: VCCP and Wavemaker UK unveil winning TfL campaign for Outernet London and The Standard’s competition
LONDON, UK – Transport for London (TfL) has unveiled ‘Fabric of London’, an integrated campaign by agencies of record VCCP and Wavemaker UK. ’‘Fabric of…
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Buy yourself flowers in 10 mins from BigBasket “V‘cause your red flags won’t,” by Talented
MUMBAI, INDIA – Valentine’s Day is usually about love, grand gestures, and heart-shaped everything. But this year, BigBasket and Talented are…
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Vinted and Stink Studios introduce ‘Re~invinted’, a data-powered campaign that reveals the culture behind second-hand trading
LONDON, UK – Vinted, Europe’s leading international online C2C marketplace dedicated to second-hand fashion, is launching ‘Re~invinted’ — a campaign and…
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When happn finds Steve: A love story in creativity
PARIS, FRANCE – In the ever-evolving world of dating apps, where swipes dominate screens and digital fatigue is all too real,…
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Pat Cummins goes Full Cricket Mode in Prime Video’s latest campaign by Leo Australia
SYDNEY, AUSTRALIA – Cricket fever is reaching new heights as Prime Video launches its latest campaign, Go Full Cricket, featuring…
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