Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Zurich Malaysia, Ensemble unveil a quieter side of Chinese New Year
KUALA LUMPUR, MALAYSIA — Ensemble, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Zurich Malaysia this Chinese…
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Pawtective Siren uses smart collars to deter stray dog abuse in Indonesia
JAKARTA, INDONESIA — Stray dog abuse continues to be a pressing issue across Indonesia, with many incidents never coming to light.…
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Jung von Matt drives MINI’s global launch through three stories and one protagonist
GLOBAL – Jung von Matt has developed and produced a global product campaign marking the first major international product push…
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Reform Political Advertising, Clemenger BBDO delivers ‘Misleading Times’ to push election law reform
UNITED KINGDOM / AUSTRALIA – UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative…
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Visa introduces V to spotlight talent ahead of Milano Cortina 2026
MILAN, ITALY — Visa introduces V, a new AI-created digital character designed to support people in developing their talents and…
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Somos Martina integrates period protection into school dress codes
BOGOTÁ, COLOMBIA — Inspired by the back-to-school season across different regions and by a challenge that affects young girls around the world, Somos…
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Volkswagen Australia puts comfort at the heart of toughness in new Amarok campaign
SYDNEY, AUSTRALIA – Volkswagen Australia has launched the latest iteration of its “Tough feels better in an Amarok” platform, celebrating the…
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FENDI unveils digital campaign for the New FENDI Way Bag
GLOBAL – FENDI introduces a new digital campaign for the FENDI Way bag, starring SIENNA SPIRO, Amber Mark, Kilo Kish,…
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Nova Entertainment launches new phase of ‘Don’t Think, Just Nova’ campaign
AUSTRALIA — NOVA Entertainment has unveiled the next phase of their bold Nova FM brand positioning campaign Don’t Think, Just Nova, featuring…
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AAMI’s latest brand film turns Aussie luck into a story of wins and wobbles
SYDNEY, AUSTRALIA – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s “Because Australia” brand platform,…
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adobo Picks: Super Bowl LX ads go all out with celebrity cameos
NFL Super Bowl weekend is considered the biggest annual sporting event in the United States, with many Americans hosting watch…
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Johnnie Walker spotlights Paulinho da Costa in global cultural tribute
SÃO PAULO, BRAZIL – What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel…
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CJ WORX, JOURNAL turn a love ritual into wearable media
BANGKOK, THAILAND — Following the success of Magnetic Attraction, JOURNAL and CJ WORX returned with a new chapter that proves powerful…
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