Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Shangri-La Eros New Delhi unveils ‘Brides of Shangri-La’: A celebration of modern bridal journeys
NEW DELHI, INDIA — Shangri-La Eros New Delhi proudly unveils “Brides of Shangri-La,” a heartfelt celebration of modern brides and…
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Tata AIA Life’s new campaign inspires consumers to enjoy today while securing tomorrow
MUMBAI, INDIA – It is a pleasant morning in Mumbai. Rohan, a 30-year-old IT professional, strolls into his favourite café,…
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KFC and Ogilvy partner to define the brand’s next chapter for a new generation: ‘KFC LFG’
SYDNEY, AUSTRALIA — KFC Australia has unveiled a significant brand shift; a new philosophy set to infuse multiple aspects of…
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Playful generosity on show in Made to Share Dairy Milk bars by Cadbury and VCCP
LONDON, UK — In a heartwarming nod to life’s everyday heroes, Cadbury, in collaboration with global creative agency VCCP, has…
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Kellogg’s and Leo Burnett unveil second phase of its “See You in the Morning” platform with OOH launch
LONDON, UK – Kellogg’s and Leo Burnett have launched the second phase of its “See You in the Morning” creative platform,…
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DSP Mutual Fund, Dentsu Creative Webchutney & Falco Robotics partner to reunite lost children with families at Purna Maha Kumbh launch ‘Garuda Rakshak’, a human-interest initiative
MUMBAI, INDIA – The Purna Maha Kumbh, a rare and sacred Hindu festival, occurs once every 144 years, following 12 cycles…
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Huat your homes with DBS/POSB’s exclusive home scent: ‘Abundance’
SINGAPORE – Following the success of last year’s Huat Eau De Parfum, DBS/POSB has bottled up the sweet smell of…
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MBCS & Aiken light up CNY with a double dose of brightness and beauty
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content powerhouse within the IPG Mediabrands network, partners with Aiken brand to…
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Lee Kum Kee and Grey Hong Kong celebrate the complexity of flavor with ‘Deliciously Complicated’ in first-ever U.S. campaign launch
HONG KONG – Lee Kum Kee Chili Crisp Oil is a different take on chili sauce, a deep, multilayered flavor experience…
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McDonald’s and Leo Burnett celebrate unique fan truths in new platform Only at McDonald’s
LONDON, UK – McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic…
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Sportz Village celebrates Dileep, a ‘cricketing misfit’ in its latest campaign!
MUMBAI, INDIA – Following the recent ‘The Syllabus of Champions’, Sportz Village, India’s largest school sports organization, has launched its latest campaign in…
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PLDT Home’s “We are Here for You” video tugs the heart with an iconic 90s song
MANILA, PHILIPPINES – “Huwag kang matakot. ‘Di mo ba alam nandito lang ako sa iyong tabi? ‘Di kita pababayaan kailanman.” It’s…
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A New Era for French Football: The rebranding of Ligue 1 and Ligue 2 by Leroy Tremblot agency for LFP Media
PARIS, FRANCE – Unveiled at January’s Trophée des Champions in Doha, where Paris Saint-Germain faced AS Monaco, this bold transformation is the result…
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