Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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FairPrice welcomes this Lunar New Year with a reminder that ‘Love prospers in the little things’
SINGAPORE – This Lunar New Year, FairPrice Group fosters and illuminates the traditional values of harmony, connection and appreciation via its…
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Ginebra San Miguel’s new ‘Kabayani Kita’ campaign embodies ‘bayanihan’ and celebrates everyday heroes
MANILA, PHILIPPINES — Beyond its world-class quality and taste, Ginebra San Miguel is also known for its award-winning campaigns that…
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Kawai pianos are ‘Instrumental to Life’ in new global platform via Ogilvy
SYDNEY, AUSTRALIA — The intrinsic role piano plays in the lives of music lovers – whether beginner, hobbyist or muso…
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Journey Beyond serves up The Ghan experience as part of integrated campaign via Town Square
MELBOURNE, AUSTRALIA – Journey Beyond is bringing the iconic experience of The Ghan to the heart of Melbourne this summer,…
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OMO urges a comeback to sport – and dirt – in new campaign via 303 MullenLowe
SYDNEY, AUSTRALIA – In a bid to get more Aussies and Kiwis back on the pitch, back into sport, and back…
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For Amazon India’s Dibbon Se Badhkar initiative, Ogilvy India creates Box Beds at Maha Kumbh Mela
MUMBAI, INDIA – Amazon India is set to enhance the attendees experience at the 2025 Maha Kumbh Mela, a gathering held every 12…
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Havells launches Take Charge of Your Look campaign with Vicky Kaushal, redefining modern grooming
MUMBAI, INDIA — Havells India Limited, a prominent name in Fast-Moving Electrical Goods (FMEG) and consumer durables, has rolled out…
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Lee Kum Kee launches first-ever global brand campaign via DDB Group Hong Kong
HONG KONG – Lee Kum Kee is launching a global brand campaign, the first in its 137-year history, aiming to connect…
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Hong Kong Tourism Board teams up with Grey Hong Kong to celebrate Lunar New Year with ‘Endless Joy’ float and artistic collaboration
HONG KONG – This Lunar New Year, the Hong Kong Tourism Board (HKTB) will present, in collaboration with Grey Hong Kong,…
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Komodo launches groundbreaking social and influencer concept for the travel and tourism industry
LONDON, UK – Komodo, the global social media and influencer marketing agency, whose clients include Intercontinental Hotels, South Australia Tourism and…
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FCB SHOUT’s Chinese New Year Film for RHB Bank redefines wealth
KUALA LUMPUR, MALAYSIA — Wealth, a deeply emotional film based on the inspiring true story of Tan Swee Ban, founder…
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Nike-backed film Crois Pas Qu’on Dort premieres in French cinemas
PARIS, FRANCE — Crois Pas Qu’on Dort (Don’t Think We’re Sleeping) is a unique feature-length story of three young French…
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Meteor mayhem? Insurance solved with Budget Direct in latest campaign by 303 MullenLowe
SYDNEY, AUSTRALIA – Budget Direct is back to the rescue again this summer, with longstanding insurance sleuths Sarge, Jacs and Chief…
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