MUMBAI, INDIA — Havells India Limited, a prominent name in Fast-Moving Electrical Goods (FMEG) and consumer durables, has rolled out its latest campaign, Take Charge of Your Look, starring Bollywood star Vicky Kaushal. Aimed at the modern man, this campaign unveils the Havells Super Grooming Kit and trimmer, designed to elevate everyday grooming into an effortless experience.
With a message rooted in individuality and confidence, Havells redefines grooming as a key pillar of self-expression. Conceptualized by 82.5 Communications, the campaign aligns with the aspirations of today’s trendsetters, offering tools that make style both customizable and approachable.
In the first film, Vicky Kaushal effortlessly showcases the precision of Havells’ Super Grooming Kit through a humorous look at an everyday neighborhood interaction. The lighthearted narrative demonstrates how achieving a polished look is no longer a chore but a seamless, enjoyable process.
The second film strikes an inspiring tone, as Vicky mentors his friends, encouraging them to embrace grooming as a gateway to confidence. Whether tackling personal challenges or professional milestones, the film portrays grooming as a catalyst for unlocking potential.
Commenting on the launch of the campaign, Deepak Bansal, SBU Head – Electric Consumer Durables, Havells India, said, “Young consumers today are trendsetters who value grooming as an extension of their personality. They are quick to embrace innovative products that align with their lifestyle. With our advanced grooming range, Havells caters to this growing segment, delivering grooming tools that are easy to use, efficient, and stylish. The ‘Take Charge of Your Look’ campaign, led by Vicky Kaushal, resonates deeply with this audience, inspiring them to adopt a confident and self-assured approach to grooming early on.”
Also speaking at the launch, Rohit Kapoor, EVP of Marketing Communications at Havells India, added, “At Havells, we’ve observed a growing demand for grooming solutions that are not just functional but also integral to shaping personal identity. Today’s consumers seek products that resonate with their aspirations for confidence and self-expression. With Vicky Kaushal, a style icon for the youth and a symbol of charisma, leading our ‘Take Charge of Your Look’ campaign, we’re bringing this vision to life. His relatability and appeal perfectly complement our innovative grooming range, inspiring consumers to embrace their individuality and redefine their style journey.”
Chandana Agarwal, President, 82.5 North and East, shared her thoughts on the campaign: “Personal grooming is an intrinsic part of self-expression, and our campaign with Havells aims to inspire individuals to own their look with pride. With Vicky Kaushal as the face of this campaign, we wanted to bring alive the idea that grooming is not just about looking good—it’s about feeling empowered to make a mark in every sphere of life.”
Preeta Mathur, ECD 82.5 North added, “#TakeChargeofYourLook is more than just a mantra – it’s a battle cry for self-expression. With Vicky Kaushal at the helm, our films show stories of him mentoring those who seek advise on how to win in their everyday lives and also see him play it smooth as you groom yourself.”