Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Pat Cummins goes Full Cricket Mode in Prime Video’s latest campaign by Leo Australia
SYDNEY, AUSTRALIA – Cricket fever is reaching new heights as Prime Video launches its latest campaign, Go Full Cricket, featuring…
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Love, lust, and the last packet: SKYN brings a twist to Valentine’s Day Drama
TOKYO, JAPAN — What happens when love, lust, and last-minute convenience collide? SKYN Condoms takes a witty deep dive into…
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MBCS & Malaysia Aviation Group capture the highs and lows of The Race Home for CNY
KUALA LUMPUR, MALAYSIA – MBCS, the media-fueled creative content powerhouse under IPG Mediabrands, teams up with Malaysia Aviation Group (MAG)…
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Macbeth Apparel teams up with GIGIL to unleash the rockstar within in ‘Scream’
MANILA, PHILIPPINES – Being a rocker means embracing resilience—just like Filipinos, who face life’s challenges with defiant strength. This inspired Macbeth…
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Salone del Mobile.Milano, Dentsu Creative Italy explore the harmony between the human body and material with ‘Thought for Humans’
MILAN, ITALY – Salone del Mobile.Milano partners with Dentsu Creative Italy and renowned photographer Bill Durgin as it places itself…
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Gustave Roussy spotlights groundbreaking advancements in medicine and science in ‘Lucie’
PARIS, FRANCE – For World Cancer Day, Gustave Roussy, the number one in Europe and number four in the world…
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Working with Cancer Pledge campaigns for ‘Screening Time Off’ to encourage cancer screening in global workplaces
PARIS, FRANCE – La Fondation Publicis launches the latest initiative from the Working with Cancer Pledge, “Screening Time Off,” an…
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Cadbury 5 Star, Ogilvy Mumbai & Wavemaker India vows to wipe out Valentines Day with the power of uncles
MUMBAI, INDIA — Keeping true to its traditions, Cadbury 5 Star sticks to its philosophy of “Eat 5 Star, Do…
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Olympian, Jess Fox reminds Sydney that it wouldn’t be the same without Sydney Water, via It’s Friday
SYDNEY, AUSTRALIA – Few Sydneysiders ever stop to think about the water that comes out of their tap. And even fewer…
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Whiskas takes cats to Purradise, a multi sensory campaign focused on feline delight
LONDON, UK — Whiskas has unveiled Purradise, a light hearted, multi-channel global campaign dedicated to celebrating feline happiness. Conceptualized in…
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Sephora unveils its first film, Beauty & Belonging at BrandStorytelling at Sundance
PARIS, FRANCE – Sephora is proud to announce the release of its first global film directed by the acclaimed filmmaker Anastasia…
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GIGIL METAMA helps global brand Jollibee turn stress into sales with the Joy Meter
MANILA, PHILIPPINES – In the Philippines, 87% of Filipinos report stress and anxiety. That’s why Jollibee, the Philippines’ biggest fast food…
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From giants to John Wick to ‘Fly to Happy,’ here are our campaign picks this month
MANILA, PHILIPPINES — To celebrate a brand new year of creativity, the advertising industry continues to launch campaigns that spark…
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