Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Wanta Fanta invites Gen Z to indulge their wants
MANILA, PHILIPPINES – Today’s Gen Z is truly remarkable and awe-inspiring. Driven by their desires and aspirations, they seek experiences…
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Magnum turns up the volume in latest global campaign
MADRID, SPAIN — Magnum is making noise, literally and deliciously as it unveils a bold new campaign crafted in collaboration…
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Tohokushinsha Film Corporation and Track & Fields COLLiDE to create a provocative film for ADFEST 2025
PATTAYA, THAILAND – ADFEST welcomes the world to COLLiDE, with a striking animation by Tohokushinsha Film Corporation, that underlines the power…
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AFL x 72andSunny invites Australia to ‘Get in on it’ with a bold brand platform for 2025
SYDNEY, AUSTRALIA — It’s a new era for Aussie rules football—one where tradition meets trend, and fans old and new…
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Shikhar Insurance marks 20 years with #HappinessKoInsurance campaign
KATHMANDU, NEPAL— Shikhar Insurance has unveiled an evocative new film campaign titled #HappinessKoInsurance, a tender homage to the quiet joys…
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Sleep meets design: IKEA and MRM Madrid invite you to Design Your Sleep While You Sleep
MADRID, SPAIN — On World Sleep Day, IKEA and MRM Madrid are reimagining the way we rest by letting you…
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2degrees and TBWA\NZ rally behind women in sport with the SupportHER Club
AUCKLAND, NEW ZEALAND — In a country known for producing sporting icons, New Zealand’s women and girls are still fighting…
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ACCIONA and Draft Surf launch world’s first surfboard made from recycled wind turbine blades, via DDB Group Melbourne
MELBOURNE, AUSTRALIA – ACCIONA and DDB Melbourne have launched the first product from ‘Turbine Made’, a groundbreaking initiative that transforms retired…
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Vienna sends Strauss to space in a cosmic love letter to music powered by Jung von Matt DONAU
VIENNA, AUSTRIA — To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic…
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Chantelle x FRED & FARID New York: A celebration of Something More
NEW YORK, USA — French lingerie house Chantelle unveils its latest global campaign, Something More, in collaboration with creative agency…
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Worcester sauce is back: Walkers and VCCP turns a cult favorite into a cultural moment
LONDON, UNITED KINGDOM — A flavor once lost, now found and reborn in a way that only Walkers could imagine.…
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POSB and The Secret Little Agency spark a powerful reminder: Financial planning is love in action
SINGAPORE — What does love look like in the quiet moments between generations? For POSB, it’s not just in the…
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Why did McDonald’s Brazil team up with Duolingo?
SAO PAULO, BRAZIL – Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish),…
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