Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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VCCP positions corn snack PopCorners as ‘Familiar, But Different’ in new spot to capture curiosity with a twist
LONDON, UK — PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform to introduce snackers…
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AMV BBDO crafts heartfelt farewell to Lewis Hamilton for the Mercedes-AMG Petronas F1 team
LONDON, UK — As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday, December…
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Wolf BKK teams up with Central Department Store to introduce a new holiday season mantra: ‘Keep the Best Gift to Yourself.’
BANGKOK, THAILAND – While shopping and gifting for others can be merry and joyful, Central Black Midnight Sale knows its shoppers…
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McDonald’s celebrates Australia’s favorite question ‘Macca’s run?’ in summer campaign via DDB Sydney
SYDNEY, AUSTRALIA — DDB Group Sydney, OMD, and McDonald’s Australia are celebrating summer with a new integrated campaign posing the question…
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Tiger Beer and LePub Singapore uncage a bold new era with ‘You Never Roar Alone’
SINGAPORE — Tiger Beer together with lead agency partner LePub Singapore has unveiled its latest epic brand evolution with the launch…
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Dentsu Creative Philippines on bagging three JFC brands: Lessons and inspiration in retrospect
MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it…
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Qatar Airways unveils new in-flight safety video with Hollywood comedy at its ‘Hart’
DOHA, QATAR — Qatar Airways has launched its latest in-flight safety video, spearheaded by comedian, actor, entrepreneur, and newest Qatar Airways…
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VML Hong Kong teams up with digital wealth platform Endowus, debuts brand campaign in Hong Kong
HONG KONG — VML Hong Kong announces a collaboration with Endowus, Singapore’s leading digital wealth platform, to debut its first-ever…
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San Francisco Bay Coffee and Cutwater brew up animated, eco-friendly campaign
SAN FRANCISCO, USA – A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this…
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‘Midoringo’ initiative wins Grand Prix in Publicis Groupe Japan’s ‘Trash Bento Challenge’ against micro-plastics
TOKYO, JAPAN — Publicis Groupe Japan has unveiled the winners of its “Trash Bento Challenge,” which challenges everyone to think creatively…
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Rosa Paris reveals a bank ad that doesn’t look like a bank ad for Banque Populaire
PARIS, FRANCE — As the leading bank for businesses, according to Kantar SME’s “SME Study 2023,” Banque Populaire has established itself…
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TUI and Leo Burnett launch children’s book illustrating the elves’ antics during the holiday season
LONDON, UK — Global travel and leisure company TUI and creative agency Leo Burnett UK are bringing a new chapter to its…
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Guardian Malaysia reinvents itself with new brand campaign by FCB Shout, ‘Own Your Beautiful’
KUALA LUMPUR, MALAYSIA — Guardian, Malaysia’s household name in health, beauty and personal care, has launched an ambitious new brand campaign…
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