Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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You’re The Goods and Papaya take Swing to London
LONDON, UNITED KINGDOM – Mobile gaming company Papaya is redefining the its iconic Swing ad. Originally an exhilarating in-camera stunt…
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Nike scores the Clio Award for best ad in the Super Bowl with ‘So Win’
NEW YORK CITY, USA – On Super Bowl Sunday, it wasn’t just the Philadelphia Eagles who scored the biggest touchdown…
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Odido & TBWA takes sports branding to a new heartfelt place with The Meaningful Logo
TILBURG, NETHERLANDS — Dutch telecom company Odido & TBWA is flipping the script on traditional sports sponsorship with an innovative…
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Maccas Australia sparks fan debate with McSmart Meal campaign via DDB Sydney
SYDNEY, AUSTRALIA — McDonald’s Australia is turning up the heat on fan passion with its latest McSmart Meal campaign, inviting…
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EE and Saatchi & Saatchi invites consumers to get more out of getting out with the Samsung Galaxy S25 Ultra
LONDON, UK – EE, the UK’s number one network, is redefining the great outdoors with its latest campaign, launched in…
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303 MullenLowe, St John WA challenge Aussies to swap screen time for real time moments to beef up volunteer recruits
PERTH, AUSTRALIA – St John WA highlighted the contrast between social media doom scrolling and the excitement and human connection…
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U Mobile celebrates CNY with a poignant reminder that happiness is togetherness in ‘Yuan’ by MBCS
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, launched its latest campaign film…
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WPP & Amazon Music join forces in fighting cancer in new ‘Louder Than Cancer’ playlist
LONDON, ENGLAND – Amazon Music and creative agency WPP unveiled “Louder Than Cancer,” a new groundbreaking initiative that unites top…
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Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps
LONDON, UK – Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable…
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Nestlé launches “Real Cravings” by Publicis Conseil, an initiative that focuses on what women really need during their maternal journey
PARIS, FRANCE – Women’s health presents a huge and exciting opportunity, with many needs still unmet and demand for better…
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Netflix, GIGIL transform Robinsons Galleria’s escalators into a trippy ‘Squid Game 2’ stair maze
MANILA, PHILIPPINES – GIGIL and Netflix Philippines took over Robinsons Galleria, a popular mall in Manila, by transforming its two networks…
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Valio and TBWA\Helsinki surprise commuters in Helsinki with the world’s largest checkout belt
HELSINKI, FINDLAND – An immersive campaign took over Helsinki railway station escalators and made the most of every surface. Using moving…
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McDonald’s Malaysia and Leo Malaysia Capture the Heart of Lunar New Year with The Wish
KUALA LUMPUR, MALAYSIA – For three decades, McDonald’s Malaysia has marked the Lunar New Year with its beloved Prosperity Burger.…
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