Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Why tourists should consider the Philippines as their next 2025 destination, according to Cebu Pacific’s ‘Fly to Happy! Fly to the Philippines’ campaign
MANILA, PHILIPPINES — With all the troubles that we have gone through last year, it’s understandable why stress and loneliness…
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Roddonjai employs John Wick to showcase its razor-sharp precision in selling your used car with VML Thailand
BANGKOK, THAILAND — In a world where selling a used car on social media feels like walking into a battlefield, Roddonjai…
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Talented proves Brittania’s commitment to sustainability with a campaign where nature takes the lead, literally
MUMBAI, INDIA — Britannia, one of India’s oldest and largest FMCG advertisers and a long-standing client of the outdoor advertising…
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Asahi Super Dry collaborates with Japanese model kit art project TERADAMOKEI for exclusive Lunar New Year packaging design, pioneering innovation
SINGAPORE – Bringing an entirely new and modern perspective to the traditional Lunar New Year celebration, Japan’s number one selling beer…
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Dacia explores new territory, taking part in the legendary Dakar Rally
PARIS, FRANCE – Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign…
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Coca-Cola Australia celebrates 50 years of lighting up moments at the iconic Kings Cross billboard
SYDNEY, AUSTRALIA — Coca‑Cola Australia‘s iconic Kings Cross billboard has long been a beloved feature of the Sydney skyline, and…
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VCCP highlights powerful family ties in latest installment to Cadbury’s Generosity campaign
LONDON, UK — Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk “Generosity” brand platform: “There’s a Glass and a…
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The Soup Spoon is incentivizing Singaporeans to keep their healthy New Year’s resolution with a friend
SINGAPORE — The Soup Spoon, Singapore’s largest healthy restaurant brand, invites Singaporeans to start 2025 right and “Split the Cals”…
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Iconic Ronald McDonald benches pop up all over town for McDonald’s Hong Kong’s 50th anniversary
HONG KONG – The beloved Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign…
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Silver Wolf launched in Thailand by breaking the country’s rules in advertising with TBWA\Juice Bangkok
BANGKOK, THAILAND — In Thailand, alcoholic beverages can be sold legally, but advertising them is strictly prohibited. Since 2008, Thai…
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Havas Ortega launches ‘The Kita Initiative’ with Spark Philippines and QC government to empower women entrepreneurs
MANILA, PHILIPPINES — The Quezon City government, in partnership with SPARK! (Samahan ng mga Pilipina para sa Reporma at Kaunlaran)…
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Ocado’s customers’ voices applied to animated fruit and veg in new multi-media campaign by St Luke’s
LONDON UK – Ocado Retail, the UK’s fastest-growing online supermarket, launches a new integrated campaign from the first day of the…
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Renault E-Tech electric range, for you to change nothing, we change everything
PARIS, FRANCE – Forty Years Later, Renault and Publicis Conseil imagine the sequel to the Iconic “Les Voitures à Vivre” ad,…
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