KUALA LUMPUR, MALAYSIA – For three decades, McDonald’s Malaysia has marked the Lunar New Year with its beloved Prosperity Burger. This year, in collaboration with Leo Malaysia, the brand goes beyond tradition with The Wish, a poignant film that celebrates the true essence of the season: sincerity, family, and togetherness.
At the heart of The Wish is Jane, a young girl navigating the emotional distance between generations as she reconnects with her grandmother. Despite her struggles with Mandarin, Jane’s heartfelt attempt to express her wishes reminds us all that sometimes, it’s not about the perfect words—but the sincerity behind them. The story resonates deeply with many Malaysian families, reflecting the universal experience of bridging cultural and generational gaps.
“In our 30th year featuring the Prosperity Burger during the Chinese New Year season, we didn’t want just to create another product-centric film,” said Azman Mohammad, Senior Brand Director, McDonald’s Malaysia. “We worked with our partners at Leo Malaysia to unlock a deeper meaning to the customs behind our reunion with elders.”
Jeff Ho, Associate Creative Director, Leo Malaysia, said: “With The Wish, we wanted to share a story about cherishing our loved ones, who are the embodiment of “Prosperity” in our lives. It’s so easy to get caught up in the bigness of the season, but we hope to remind everyone that it’s not about using fancy words or grand gestures; it’s the sincerity and love behind them that truly matter.”
CREDITS
Client:
Melati Abdul Hai – Senior Vice President & Chief Impact Officer
Chin Mei Lee – Senior Director, Marketing & Chief Marketing Officer
Azman Mohammad – Senior Director, Brand
Aaron Raj – Senior Manager, Marketing
Agency:
Barry Victor – Senior Client & Creative Partner
Kuan Kim Wai – Creative Director
Don Michael Acelar De Leon – Client Partner
Tan Huey Jen – Associate Account Director
Vivienne Hon – Senior Account Manager
Atiqah Mysarah – Account Manager
Jeff Ho – Associate Creative Director
Lim Kah Yan – Art Director
Raymond Lau – Art Director
Vincent Choy – Art Director
Lee Zi Hui – Designer
Hurul Ain – Designer
Farid Ajlan – Associate Creative Director
Farah Farid – Senior Writer
Audrey Tan Xi Jia – Senior Writer
Lee Pei Sien – Senior Writer
Zulkhairi Zakaria – Senior Writer
Sylvia Ng – Writer
Alyya Affandi – Producer
Production House:
Dick Chua, D Moving Pictures – Director
The Rec Room – Audio House
