Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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John Lewis and Richard Ashcroft reveal Christmas advert cover star
LONDON, UK – John Lewis and legendary singer-songwriter Richard Ashcroft have unveiled the winner of the nationwide singing competition, launched as…
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Tourism Fiji shows Asian travelers how hard it is to look sad in a place where happiness comes naturally in a new campaign from Havas Host, Sydney
SYDNEY, AUSTRALIA – While the world has come to know Fiji as a wholesome family-friendly destination with breathtaking beauty and cultural…
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EE turns up the heat with Hella Chill social activation
LONDON UK – EE and Boomerang delivered an unforgettable gaming experience with a one-of-a-kind activation to celebrate the re-drop of…
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Deleted scenes or game-changing ads? Android and Prime Video’s ‘Call Me Bae’ pull off the ultimate Gen Z collab
MUMBAI, INDIA – Is Call Me Bae an Android ad in disguise? Or is the Android campaign just extended outtakes from…
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Royal Life Saving WA brings back the Mermates in water safety campaign by 303 MullenLowe and Mediahub
PERTH, AUSTRALIA — Royal Life Saving WA has brought back its highly successful “Mermates” platform, launching a refreshed water safety…
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Ritter Sport’s new spot by Juice puts a fun twist on ‘the square’ with character animation and catchy song
BERLIN, GERMANY — Juice, a full-service studio specializing in visual effects, design, and audio, delivered comprehensive animation and post production…
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Ogilvy India presents Indriya’s Diamond Collection, underlines the craftsmanship of beautiful jewelry
MUMBAI, INDIA — Indriya, Aditya Birla Jewelry proudly presents the “Indriya Diamond Collection” with the launch of a new diamond campaign that…
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Iconic NBA players come out for Jingle Hoops Regifted to celebrate Christmas Day
NEW YORK, USA — The NBA debuted its Christmas Day brand campaign, Jingle Hoops Regifted, an animated remix of the league’s…
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Philips Japan debuts as Japanese esports team’s Scarz’s official grooming product with new spot
SINGAPORE — Philips Japan, with the help of FUSE, Omnicom Media Group‘s market-leading sport and entertainment practice, has signed a sponsorship…
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Publicis Conseil highlights Dacia Aftersales’ service with mysterious ‘The more we see you, the less you see us’
PARIS, FRANCE — Dacia Aftersales is reinventing itself with a new identity that showcases the wide range of services its…
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Boticário puts the spotlight on children who become caregivers for their aging parents in holiday spot by AlmapBBDO
SAO PAULO, BRAZIL — O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on…
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Audi Vietnam lets customers figure out if they’re ‘Truly Audi’ in innovative campaign by Happiness Saigon
SIAGON, VIETNAM — In Vietnam, the journey to car ownership is more than just a purchase – it’s a deliberate,…
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Coca-Cola launches virtual snow globes in London with Accenture as part of its ‘Talk to Santa’ campaign
LONDON, UK — Coca-Cola brings its “Talk to Santa” AI-driven festive campaign to outdoor audiences with an exclusive interactive 3D…
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