Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Britannia unveils limited edition Harry Potter themed biscuits in collaboration with Warner Bros. Discovery
MUMBAI, INDIA — Britannia is set to enchant snack time with a limited-edition launch that’s bound to spellbind. In collaboration…
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Fabric of London: VCCP and Wavemaker UK unveil winning TfL campaign for Outernet London and The Standard’s competition
LONDON, UK – Transport for London (TfL) has unveiled ‘Fabric of London’, an integrated campaign by agencies of record VCCP and Wavemaker UK. ’‘Fabric of…
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Buy yourself flowers in 10 mins from BigBasket “V‘cause your red flags won’t,” by Talented
MUMBAI, INDIA – Valentine’s Day is usually about love, grand gestures, and heart-shaped everything. But this year, BigBasket and Talented are…
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Vinted and Stink Studios introduce ‘Re~invinted’, a data-powered campaign that reveals the culture behind second-hand trading
LONDON, UK – Vinted, Europe’s leading international online C2C marketplace dedicated to second-hand fashion, is launching ‘Re~invinted’ — a campaign and…
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When happn finds Steve: A love story in creativity
PARIS, FRANCE – In the ever-evolving world of dating apps, where swipes dominate screens and digital fatigue is all too real,…
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Pat Cummins goes Full Cricket Mode in Prime Video’s latest campaign by Leo Australia
SYDNEY, AUSTRALIA – Cricket fever is reaching new heights as Prime Video launches its latest campaign, Go Full Cricket, featuring…
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Love, lust, and the last packet: SKYN brings a twist to Valentine’s Day Drama
TOKYO, JAPAN — What happens when love, lust, and last-minute convenience collide? SKYN Condoms takes a witty deep dive into…
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MBCS & Malaysia Aviation Group capture the highs and lows of The Race Home for CNY
KUALA LUMPUR, MALAYSIA – MBCS, the media-fueled creative content powerhouse under IPG Mediabrands, teams up with Malaysia Aviation Group (MAG)…
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Macbeth Apparel teams up with GIGIL to unleash the rockstar within in ‘Scream’
MANILA, PHILIPPINES – Being a rocker means embracing resilience—just like Filipinos, who face life’s challenges with defiant strength. This inspired Macbeth…
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Salone del Mobile.Milano, Dentsu Creative Italy explore the harmony between the human body and material with ‘Thought for Humans’
MILAN, ITALY – Salone del Mobile.Milano partners with Dentsu Creative Italy and renowned photographer Bill Durgin as it places itself…
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Gustave Roussy spotlights groundbreaking advancements in medicine and science in ‘Lucie’
PARIS, FRANCE – For World Cancer Day, Gustave Roussy, the number one in Europe and number four in the world…
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Working with Cancer Pledge campaigns for ‘Screening Time Off’ to encourage cancer screening in global workplaces
PARIS, FRANCE – La Fondation Publicis launches the latest initiative from the Working with Cancer Pledge, “Screening Time Off,” an…
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Cadbury 5 Star, Ogilvy Mumbai & Wavemaker India vows to wipe out Valentines Day with the power of uncles
MUMBAI, INDIA — Keeping true to its traditions, Cadbury 5 Star sticks to its philosophy of “Eat 5 Star, Do…
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