MUMBAI, INDIA — Britannia is set to enchant snack time with a limited-edition launch that’s bound to spellbind. In collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP), Britannia introduces Pure Magic Choco Frames – a Harry Potter-inspired, open choco biscuit collection designed to transport fans straight to the heart of the Wizarding World, one decadent bite at a time.
A first-of-its-kind partnership, this special release isn’t just a snack—it’s an experience. Each pack of Pure Magic Choco Frames features five intricately crafted biscuits, each adorned with the crest of Hogwarts’ houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. And for the truly lucky, there’s a rare Platform 9¾ biscuit waiting to be discovered!
This indulgent masterpiece combines a crisp biscuit base with velvety chocolate making it the perfect collectible treat for fans or a thoughtful gift for fellow Potterheads. It’s a bite of nostalgia and fantasy, designed to transform everyday moments into magical memories.
Siddharth Gupta, General Manager – Marketing, Britannia Industries, says “At Britannia, we are committed to constantly innovating and finding new ways to delight our consumers while evolving our portfolio to meet changing preferences. Our collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP) marks a significant milestone as we bring a Harry Potter-inspired indulgence for fans through our Pure Magic Choco Frames. This strategic partnership is an attempt to bring the iconic legacy Harry Potter together with Britannia’s expertise in crafting indulgent treats for everyone. It’s more than just a product; it’s an opportunity to create a memorable moment, that resonates with fans across generations”
