BANGKOK, THAILAND — CJ WORX has teamed up with Honda Motorcycle Thailand to launch Thailand’s Largest Family Portrait – a campaign that celebrates an unprecedented community of 18 million Honda Wave riders across the country.
The campaign centers around the insight that Honda Wave users form Thailand’s largest extended family, connected by their shared experience with the iconic motorcycle. CJ WORX took this concept further by embarking on an ambitious project to bring real Wave riders together for a massive family portrait session.
An out-of-home (OOH) execution is the centerpiece for this campaign – featuring authentic Honda Wave users from diverse backgrounds, visually uniting them as one massive family. The relatable storytelling struck a chord with audiences, driving conversations across social media and cementing Honda Wave’s presence amongst the Thai public.
Beyond the numbers, this initiative transforms statistics into storytelling, highlighting the Wave’s deep integration into Thai society and its enduring connection with millions of people.
