Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Tiger Beer and LePub Singapore uncage a bold new era with ‘You Never Roar Alone’
SINGAPORE — Tiger Beer together with lead agency partner LePub Singapore has unveiled its latest epic brand evolution with the launch…
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Dentsu Creative Philippines on bagging three JFC brands: Lessons and inspiration in retrospect
MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it…
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Qatar Airways unveils new in-flight safety video with Hollywood comedy at its ‘Hart’
DOHA, QATAR — Qatar Airways has launched its latest in-flight safety video, spearheaded by comedian, actor, entrepreneur, and newest Qatar Airways…
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VML Hong Kong teams up with digital wealth platform Endowus, debuts brand campaign in Hong Kong
HONG KONG — VML Hong Kong announces a collaboration with Endowus, Singapore’s leading digital wealth platform, to debut its first-ever…
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San Francisco Bay Coffee and Cutwater brew up animated, eco-friendly campaign
SAN FRANCISCO, USA – A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this…
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‘Midoringo’ initiative wins Grand Prix in Publicis Groupe Japan’s ‘Trash Bento Challenge’ against micro-plastics
TOKYO, JAPAN — Publicis Groupe Japan has unveiled the winners of its “Trash Bento Challenge,” which challenges everyone to think creatively…
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Rosa Paris reveals a bank ad that doesn’t look like a bank ad for Banque Populaire
PARIS, FRANCE — As the leading bank for businesses, according to Kantar SME’s “SME Study 2023,” Banque Populaire has established itself…
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TUI and Leo Burnett launch children’s book illustrating the elves’ antics during the holiday season
LONDON, UK — Global travel and leisure company TUI and creative agency Leo Burnett UK are bringing a new chapter to its…
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Guardian Malaysia reinvents itself with new brand campaign by FCB Shout, ‘Own Your Beautiful’
KUALA LUMPUR, MALAYSIA — Guardian, Malaysia’s household name in health, beauty and personal care, has launched an ambitious new brand campaign…
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In a race to the top, Snoop Dogg takes over Publicis Wishes
PARIS, FRANCE — With a French ad company like Publicis Groupe on track to take the number one spot for…
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The ANESSA Sunshine Project: Shining a light on children’s health and well-being
MANILA, PHILIPPINES — As we step into a new era where wellness and outdoor activity are at the forefront of…
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McCann + Hero Australia launches revolutionizing campaign with Instax to recover lost photos from memory
SYDNEY, AUSTRALIA — A staggering amount of digital photos, and the memories they capture, are lost every day. In fact, an…
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Tecno launches tech-powered skin tone campaign to promote human diversity with McCann Worldgroup
SHANGHAI, CHINA — In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty…
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