Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Grey Thailand helps Kasikornbank uncover ‘truthful moments’ to promote new features on mobile banking app K Plus
BANGKOK, THAILAND — In line with its socially responsible business practices, Thai digital banking operator Kasikornbank has recently launched three new features,…
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BBDO Guerrero and Doña Elena invite home chefs to feast and dine like a doña in operatic new spot
MANILA, PHILIPPINES — Doña Elena is a well-known and trusted brand, especially when it comes to olive oils. It is…
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The sunflower turns into a spotlight on hidden disabilities with autism at the forefront for Mastercard
SINGAPORE — Globally, one in six people live with a disability, with up to 80% having a non-visible disability like…
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Superloop, Leo Burnett, and Zenith reintroduce a popular meme to challenge Australia’s slow and expensive internet
SYDNEY, AUSTRALIA — Challenger ISP provider Superloop has announced the launch of its latest campaign, urging Australians to stand up…
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GCASH PARA SA LAHAT: The Filipino Plight and GCash’s Fight for Financial Progress
MANILA, PHILIPPINES — Two decades ago, GCash was born, paving the way for a new chapter of financial services in…
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MullenLowe Singapore celebrates 10th anniversary of the LTA’s Thoughtful Bunch by bringing them to life
SINGAPORE — The Land Transport Authority (LTA) has partnered with MullenLowe Singapore to celebrate the iconic Thoughtful Bunch’s 10th anniversary.…
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Rare Beauty and Fred & Farid Los Angeles champion a global message to embrace every side of you
LOS ANGELES, USA — For the makeup and cosmetic brand’s first-ever global brand campaign, Rare Beauty partnered with creative agency Fred & Farid…
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McDonald’s and Leo Burnett confirm fan favorite McRib’s return to UK after decade
LONDON, UK — After weeks of fanning the flames of speculation and several “accidental” hints, McDonald’s has officially confirmed what fans…
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The Singapore Tourism Board celebrates the diverse food culture of the ‘Culinary Capital’
SINGAPORE — The Singapore Tourism Board (STB) launched the Made in Singapore (MIS) global positioning campaign, reinforcing Singapore’s status as…
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Samsung partakes in Nepal festivities with new brand film for Dashain that celebrates family and love
KATHMANDU, NEPAL — Samsung has touched the hearts of Nepali audiences with its Dashain Brand Film, celebrating the essence of family,…
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Ogilvy encourages women to know what’s normal for their breasts, no matter how fantastical it may seem
AUCKLAND, NEW ZEALAND — Breasts that play loud music with a built-in wind machine; Breasts that put on a laser show…
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Forsman & Bodenfors brings back ‘The Workout Called Life’ campaign with 2.0 version for Therabody
NEW YORK, USA — Award-winning global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s…
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Super seniors set record by riding roller coasters
STOCKHOLM, SWEDEN — As summer comes to an end and family visits slow down, Liseberg, the largest amusement park in the…
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