Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Bruce Lee returns to urge you to take crypto ‘SeriousLee’ in first global campaign for 1inch DeFi platform
LONDON, UK — Bruce Lee fans have an exciting new reason to tune in as the legendary martial artist returns to…
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Duolingo haunts Halloween parties in Shanghai as a reminder for users to not miss their streak while on a night out
SHANGHAI, CHINA — Following Duolingo’s recent appointment of FRED & FARID Shanghai to ideate and create social media content for the…
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Grey Hong Kong continues to ‘Keep Up’ with IYKYK for Hong Kong Science & Technology Parks
HONG KONG — Building on the momentum of the “Keep Up” campaign, Hong Kong Science and Technology Parks Corporation (HKSTP) has launched…
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Barilla and OMD Italy bring together commuters and hearts in ‘Togetherness Tickets’ campaign
NEW YORK, USA — For “World Pasta Day,” Barilla set the stage for an extraordinary celebration in the bustling heart…
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iProspect Hong Kong debuts ‘spooktacular’ twist at Pizza Hut for Halloween
HONG KONG — iProspect Hong Kong has rolled out its latest creative campaign for Pizza Hut Hong Kong, celebrating the spooky…
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Electriclime joins Samsung Galaxy’s ‘Why Galaxy’ with animated ad
SEOUL, SOUTH KOREA — Production company electriclime has joined the successful “All About Switching” global campaign for Samsung Galaxy, teaming up…
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The Brill Building spotlights unseen issue of family homelessness with help of street artist Sarah Bracken Soper
DUBLIN, IRELAND — A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in…
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DDB Group Melbourne and Pow Wow Solutions show how easily AI can mutate news with Crikey Election Bullshit’o’Meter
MELBOURNE, AUSTRALIA — Creative agency DDB Melbourne and experimental AI consultancy Pow Wow Solutions have developed a unique tool, the “Bullshit’o’Meter,”…
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Jung von Matt Hangang launches ‘Jin-ius’ campaign for skincare brand Laneige starring BTS’ Jin
SEOUL, SOUTH KOREA — The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide™ Toner & Moisturizer. The campaign holds significance for BTS’ oldest…
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Golin rolls out Asia Pacific-designed LGBTQ+ float for Taiwan Pride 2024
TAIPEI, TAIWAN — Interpublic Group agency Golin unveiled the latest installment of its multi-year Taiwan Pride sponsorship this weekend, at…
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PepsiCo launches new product Gatorlit: ‘Can’t solve everything, but helps you recover very quickly’
BUENOS AIRES, ARGENTINA — PepsiCo ventures into the rapid rehydration category in Latin America with the launch of Gatorlit: a new…
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MRM Detroit continues ‘No Plate Left Behind’ initiative with the Navy Federal Credit Union
MICHIGAN, USA — After successfully serving 1.3 million meals to families struggling with food insecurity in 2023, Navy Federal Credit…
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Fred & Farid New York turn children’s dreams into reality for La Compagnie’s 10th anniversary
NEW YORK, USA — All-business-class boutique airline La Compagnie has partnered with creative agency Fred & Farid New York to…
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