Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Toyota takes the next step in auto-customer engagement with new loyalty program by R/GA Australia
SYDNEY, AUSTRALIA — Creative innovation studio R/GA Australia has launched a new customer platform and loyalty program for Toyota, marking…
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Lifebuoy teams up with MullenLowe and viral hippo Moo Deng to make handwashing fun with AI
SINGAPORE — Lifebuoy, Unilever’s largest hygiene soap power brand, has collaborated with Moo Deng, the baby pygmy hippopotamus that became…
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BBDO Bangkok and Club 21 Thailand launch ‘Salute the detail,’ first-ever mass communication campaign
BANGKOK, THAILAND — Club 21Thailand, a premier distributor of luxury fashion brands such as 3.1 Phillip Lim, Acne Studios, Alexander Wang,…
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TM and Grey Malaysia create record-breaking song of unity with largest choir
KUALA LUMPUR, MALAYSIA — TM has achieved a groundbreaking milestone with its latest digital innovation: a unique 360-degree spatial audio experience…
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Leo Burnett relaunches McDonald’s Saver Menu with humorous ‘Actually get your money’s worth’ campaign
LONDON, UK — Leo Burnett and McDonald’s have relaunched the Saver Menu with “Actually Get Your Money’s Worth,” designed to highlight the range…
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Dentsu Redder creates emotional rebrand for Biti’s Hunter
HANOI, VIETNAM — Creative agency Dentsu Redder has partnered with Biti’s Hunter for the launch of “Buoc Toi” (Step Forward),…
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Cheil Worldwide and Toss leverage Instagram to expose dangers of teen gambling
SEOUL, SOUTH KOREA — Cheil Worldwide has joined forces with Korean financial app Toss and the Korean National Police Agency…
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Bharat Matrimony and Wondrlab’s Great Indian Matchmaking Fest 2024 makes its way into the wedding season
MUMBAI, INDIA — With over 3.5 million weddings lined up this wedding season, online matrimonial service Bharat Matrimony, in collaboration with…
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The Greatest Showman director rolls out musical-style Christmas spot for Morrisons, highlighting grand shows at home
LONDON, UK — Morrisons‘ new Christmas ad celebrates the stars of Christmas – the hosts who will choreograph the nation’s festive…
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R/GA and The Battle Cats reveal saboteur in anniversary caper
TOKYO, JAPAN — Creative Innovation company R/GA and tower defense game The Battle Cats have unveiled a double agent and…
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Thailand builds phone directory of millions of scammers
BANGKOK, THAILAND — Gogolook Thailand, the provider of Whoscall application, has teamed up with VML Thailand, a full-service creative, data,…
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From hangover relief to Kung Fu ease, check out our top 5 campaigns from October
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Book a stay to save wildlife with this WWF-Korea and Cheil Worldwide campaign
SEOUL, SOUTH KOREA — Non-profit organization WWF-Korea (World Wide Fund for Nature) and creative agency Cheil Worldwide have launched a…
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