Campaign Spotlight
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Grey Singapore opens Giga E-xplorer activation for Giga, playing with letters, filters, and scannable codes
SINGAPORE — Giga! has launched its new 5G eSIM, which is now available on both Apple and Android devices, in…
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Unilever relaunches OMO in Vietnam with fresh new campaign by MullenLowe Singapore
HO CHI MINH, VIETNAM — Unilever’s global laundry power brand Dirt Is Good, known as OMO in Vietnam, has launched…
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KFC’s ‘Hot & Spicy’ speaks for itself in ‘The Flavor Has Spoken’ campaign by Ogilvy
SYDNEY, AUSTRALIA — Marking the return of its fan-favorite range “Hot & Spicy,” KFC has launched a new campaign claiming “The Flavor Has Spoken,” via Ogilvy. The new campaign features a series…
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Pantene China and Grey Hong Kong fuse technology with traditional hair embroidery through the 3 Minute Miracle conditioner
HONG KONG — Pantene China, in collaboration with Grey Hong Kong, has launched a campaign that seamlessly combines modern hair…
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German state invites all intelligent life to ‘THE LÄND’ in interstellar recruitment campaign
BADEN-WURTTEMBERG, GERMANY — Situated in the South-West of Germany, the Baden-Württemberg federal state (known as THE LÄND) is one of…
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Century Tuna doubles down on marine conservation with ‘Saving Our Seas’ 2.0
MANILA, PHILIPPINES — After its successful run in 2023, tuna brand Century Tuna continues to lead the charge in marine conservation in…
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Samsung and BBH Singapore show the playful side of fitness with Galaxy Health and AI
SINGAPORE — Samsung’s new global campaign from creative agency BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story…
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September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Aussie grown pineapples get activation campaign from Golden Circle and Because
SYDNEY, AUSTRALIA — Food processing company Golden Circle is rallying for Australian-grown pineapples to be put back on the menu…
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FCB India and Google launch Gen Z-targeted integrated campaign for ‘Tap to Pay’ Android feature
MUMBAI, INDIA — In today’s hyper-connected world, phones are more than just devices; they’re lifelines. For Gen Z, this connection…
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Potato Corner and Leron Leron Sinta go literal tongue-in-cheek with loopys and harvest chips relaunch
MANILA, PHILIPPINES — In its quest to find out what’s inside one’s mouth while eating their merienda, Potato Corner goes…
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Jung von Matt DONAU cuts Burger King Austria menu to 1 item to promote voter participation
VIENNA, AUSTRIA — 2024 has been a year of important elections all over the world, with even more to come.…
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TBWA\ Thailand and Juice Network show why Spotify is Thai Gen Zs’ go-to music platform
SINGAPORE — Global leading audio platform Spotify has released its latest ATL campaign in Thailand with lead agencies Juice Network and…
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