Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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First-ever 3.5 meter-long noodle lets gamers eat without pausing gameplay
JAKARTA, INDONESIA – Haraku Ramen Halal, the popular Indonesian noodle brand under the Ismaya Group, is setting a new standard in…
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From brew to beauty: Heineken Silver reinvents skincare with The Smootheriser
SINGAPORE – Heineken Silver has unveiled The Heineken Smootheriser – a limited-edition skin smoothing cream inspired by the beer’s ultra…
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nudie Shots get a wholesome twist with Sophie Monk and Bench Media
SYDNEY, AUSTRALIA – What happens when you mix iconic Aussie personality Sophie Monk with a cheeky wellness campaign? You get…
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Walkers April Fools’ packaging prank sparks fan reactions
LONDON, UK – Londoners were left doing a double-take at Walkers’ latest billboard, revealing an unexpected flip in packaging colors:…
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Being vegan is good sh*t! new PETA video highlights poowerful digestion pros of plants
LONDON, UK – PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkin’ cute, animated video featuring an army of “singing poos”…
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Dentsu Creative Malaysia brings back Marrybrown’s Riang Ramadan Raya menu with bite-sized storytelling
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia has bucked the trend for the launch of Marrybrown’s Ramadan Riang Ramadan Raya menu,…
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H Cookware and Happiness Saigon create the most Durable Stainless Steel Book
SAIGON, VIETNAM – Korean brand H Cookware, new to the Vietnamese market, is showcasing the durability of its cookware using the…
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Letting Nature Speak for Itself: Design Bridge and Partners translate nature’s symphony into new visual identity for Forest Carbon
SINGAPORE – Forest Carbon, a leading ecosystem restoration company dedicated to revitalising degraded wetland forests across Southeast Asia, has unveiled a…
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Kirin Brewery launches world’s first Sakura AI camera to preserve Japan’s aging cherry trees
TOKYO, JAPAN – As cherry blossoms bloom next week, millions will gather for hanami, unaware of a growing crisis —…
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Innocean Berlin rebrands: From ad agency to healer, prescribing work that actually works
BERLIN, GERMANY – Let’s get one thing straight. This isn’t another rebrand, a trendy new font, or a mission statement…
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Orange and the French Football Federation up for a next level prank showcasing 5G+ brilliance with Publicis Conseil
PARIS, FRANCE — How do you convince young, tech-driven consumers that 5G+ is essential, even when they’re not quite sold…
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AlmapBBDO and Amazon empties library shelves to highlight lack of Black literary representation
SAO PAOLO, BRAZIL — The Latin America Memorial Library in São Paulo recently opened its doors to an astonishing sight:…
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O2 breathing new life into connections: Unveiling the Essential for Living brand platform
LONDON, UK – In a world where connections are more vital than ever, O2, in collaboration with VCCP, is set…
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