Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your…
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Unilever transforms ‘beautech’ in the Philippines with AI-powered, ultra-personalized brand experiences
MANILA, PHILIPPINES — The “customer-first mindset” is a constant pledge marketers make ahead of any campaign, innovation, or endeavor, underlining…
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Heineken puts up the ‘Good Times City’ at the Djakarta Warehouse Project to champion meaningful connections
JAKARTA, INDONESIA — Heineken®, one of the world’s leading premium beer brands, showcased an unforgettable experience at the Djakarta Warehouse…
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Fred & Farid Paris brings in Nickolas Lorieux for Delsey Paris’ global campaign
PARIS, FRANCE — Following the success of its first chapter, DELSEY PARIS, Europe’s leading premium luggage brand and the world’s third…
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Rabea launches limited edition mug for tea-loving gamers so they can enjoy their drink without getting eliminated
JEDDAH, SAUDI ARABIA — Rabea, a heritage Saudi Arabian tea brand unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology…
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Amplify drops holiday-themed card game to determine which Santa is truly the ‘G.O.A.T.’
LONDON, UK — Amplify, the global creative agency that specializes in experience, entertainment and culture, is solving one of the festive…
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Canal+ puts its 40-year legacy in a cinematic campaign by BETC Paris that transforms history into the greatest series of all
PARIS, FRANCE — For 40 years, CANAL+ has been at the forefront of bold storytelling, transforming French television and culture…
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Maison Hennessy reinvents its iconic Hennessy X.O decanter with 40 unique pieces by generative artist Florian Zumbrunn
PARIS, FRANCE — To reinvent the design of its legendary Hennessy X.O decanter, Maison Hennessy collaborated with OK C’EST COOL…
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The association L’Enfant Bleu announces “Death Notice”: A shock campaign that shatters silence
PARIS, FRANCE – On Wednesday, December 11, the L’Enfant Bleu association, Havas Play and 366 launched a donation campaign to raise…
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John Lewis and Richard Ashcroft reveal Christmas advert cover star
LONDON, UK – John Lewis and legendary singer-songwriter Richard Ashcroft have unveiled the winner of the nationwide singing competition, launched as…
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Tourism Fiji shows Asian travelers how hard it is to look sad in a place where happiness comes naturally in a new campaign from Havas Host, Sydney
SYDNEY, AUSTRALIA – While the world has come to know Fiji as a wholesome family-friendly destination with breathtaking beauty and cultural…
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EE turns up the heat with Hella Chill social activation
LONDON UK – EE and Boomerang delivered an unforgettable gaming experience with a one-of-a-kind activation to celebrate the re-drop of…
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Deleted scenes or game-changing ads? Android and Prime Video’s ‘Call Me Bae’ pull off the ultimate Gen Z collab
MUMBAI, INDIA – Is Call Me Bae an Android ad in disguise? Or is the Android campaign just extended outtakes from…
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