Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Havas Play, Act for Sport turn team jerseys into discreet tools for child protection
PUTEAUX, FRANCE — Havas Play has partnered with Act for Sport and L’Enfant Bleu to introduce a groundbreaking initiative in amateur…
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Havas Creative India, Pizza Hut debut a bold, upside down cheese ritual
NEW DELHI, INDIA — Pizza Hut India is taking its love for cheese to new heights with the launch of its…
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Burger King France unveils its quietest campaign yet
On November 16, Burger King France rolled out a daring new audiovisual concept: a one-minute “silent” advertisement in both 60-…
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E.ON and BBDO Nordics turn ‘Nothing’ into a bold media statement
STOCKHOLM, SWEDEN – When your product is something people rarely think about unless it stops working, getting their attention can…
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BBDO Bangkok, BBDO Guerrero unite for Heinz’s landmark holiday story
BANGKOK, THAILAND / MANILA, PHILIPPINES — Heinz is elevating the Christmas table to a new level of taste and heart…
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Cathay, Leo Hong Kong unveil immersive time travel installation at Kai Tak Sports Park
HONG KONG – Cathay has transformed the West Bridge of Kai Tak Sports Park, where the iconic Kai Tak Airport original…
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Migrante’s ‘The Commentators’ campaign celebrates Ram’s new era of passion and performance
USA – Marking a milestone for Ram’s new brand era, Migrante has launched a campaign for the Stellantis brand, ‘The Commentators,’ which draws on cultural insights and humor to authentically connect with…
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Jollibee celebrates different versions of family joy in new heartfelt Christmas film
MANILA, PHILIPPINES – Jollibee, the iconic brand that is a part of every Filipino household, has always been synonymous with…
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Volkswagen India, 22feet Tribal takes you back to where every car lover’s story truly began
MUMBAI, INDIA – Every driver remembers their first car. But Volkswagen India’s latest Children’s Day campaign is a reminder that the real story begins much earlier,…
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Publicis London, Moxy Hotels, TripAdvisor champion fearless solo travelers in social-first campaign ‘Any Ones Welcome’
LONDON, UK – Moxy Hotels, part of Marriott Bonvoy’s portfolio of more than 30 hotel brands, has teamed up with TripAdvisor to unveil social first campaign “Any Ones Welcome.” Led by Publicis London,…
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EE showcases the power of seamless connectivity in its first holiday campaign
LONDON, UK – EE, the UK’s best network, has today launched its first Christmas campaign, Hosting & Guesting. Created by Publicis…
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Milo, MBCS inspire Gen Z Malaysians to ‘Dare to Create’ with new TikTok series
KUALA LUMPUR, MALAYSIA — MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has partnered with Milo to…
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Google unveils world-first AI ‘See-Through’ billboards across Indonesia
JAKARTA, INDONESIA – As a key, high-impact component of DDB Singapore‘s overarching Google Gemini #BikinGebrakanLo campaign, this creative collaboration between…
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