Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ogilvy, McDonald’s reinvent breakfast marketing through the power of sleep
TAIPEI, TAIWAN – McDonald’s and Ogilvy Taiwan turn an iconic bedtime melody into a gentle reminder to help people drift…
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McDo Ride-Thru opens its doors to humans and monsters alike during Halloween
MANILA, PHILIPPINES – Last Halloween, McDonald’s Ride-Thru proved it’s for everyone looking for a bite, from ordinary riders to out-of-this-world…
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Myntra M-Now marks first birthday with India’s first edible billboard
MUMBAI, INDIA – In a groundbreaking marketing activation that blurred the lines between advertising and reality, Sociowash created India’s first…
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NSW EPA, 303 MullenLowe unleash ‘Nature Hates a Tosser’ to battle littering
SYDNEY, AUSTRALIA — It’s a simple truth – nature hates a tosser. And one at the core of a new NSW…
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adoboPicks November 2025: Global holiday campaigns redefine connection, culture, and the new language of joy
MANILA, PHILIPPINES – November 2025 served as the official creative starting gun for the holiday season, delivering a diverse, global…
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PICKUP COFFEE ushers in the holidays with ‘Make it Merry, Make it PICKUP’ campaign
MANILA, PHILIPPINES – This holiday season, PICKUP COFFEE officially launches its 2025 Christmas campaign, “Make it Merry, Make it PICKUP.”…
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Save the Children Philippines and Seven A.D. champion children’s rights
MANILA, PHILIPPINES – Save the Children Philippines has teamed up with independent creative agency Seven A.D. to create a campaign…
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Doritos, FP7McCann ignite a Gen Z movement with ‘Crunch the Norms’
RIYADH, SAUDI ARABIA – FP7 McCann Riyadh – part of Middle East Communications Network (MCN), has partnered with Doritos KSA,…
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Tinder champions mindful dating with launch of School of Swipe in India
INDIA – Tinder has always been the place to meet someone new and discover a little more about yourself along the…
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Drumstick hits the highway with Road Trippers campaign via SICKDOGWOLFMAN
MELBOURNE, AUSTRALIA – There are few summer traditions as classic as the great Aussie road trip. Endless highways, pointing at…
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Icelandair takes on conspiracy culture with humorous new social campaign
REYKJAVÍK, ICELAND – Icelandair has launched a social media campaign that takes a tongue in cheek look at whether Iceland…
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Digitas UK, TikTok for Good reimagine physio as a social dance challenge
LONDON, UK – Arthritis UK launches a new TikTok-first campaign created by Digitas UK in partnership with TikTok for Good’s…
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Uber debuts emotional holiday film ‘Close’ with Mother, MJZ
GLOBAL – At a time of year when families are coming together and putting their differences aside, a new film…
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