Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Electriclime joins Samsung Galaxy’s ‘Why Galaxy’ with animated ad
SEOUL, SOUTH KOREA — Production company electriclime has joined the successful “All About Switching” global campaign for Samsung Galaxy, teaming up…
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The Brill Building spotlights unseen issue of family homelessness with help of street artist Sarah Bracken Soper
DUBLIN, IRELAND — A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in…
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DDB Group Melbourne and Pow Wow Solutions show how easily AI can mutate news with Crikey Election Bullshit’o’Meter
MELBOURNE, AUSTRALIA — Creative agency DDB Melbourne and experimental AI consultancy Pow Wow Solutions have developed a unique tool, the “Bullshit’o’Meter,”…
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Jung von Matt Hangang launches ‘Jin-ius’ campaign for skincare brand Laneige starring BTS’ Jin
SEOUL, SOUTH KOREA — The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide™ Toner & Moisturizer. The campaign holds significance for BTS’ oldest…
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Golin rolls out Asia Pacific-designed LGBTQ+ float for Taiwan Pride 2024
TAIPEI, TAIWAN — Interpublic Group agency Golin unveiled the latest installment of its multi-year Taiwan Pride sponsorship this weekend, at…
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PepsiCo launches new product Gatorlit: ‘Can’t solve everything, but helps you recover very quickly’
BUENOS AIRES, ARGENTINA — PepsiCo ventures into the rapid rehydration category in Latin America with the launch of Gatorlit: a new…
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MRM Detroit continues ‘No Plate Left Behind’ initiative with the Navy Federal Credit Union
MICHIGAN, USA — After successfully serving 1.3 million meals to families struggling with food insecurity in 2023, Navy Federal Credit…
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Fred & Farid New York turn children’s dreams into reality for La Compagnie’s 10th anniversary
NEW YORK, USA — All-business-class boutique airline La Compagnie has partnered with creative agency Fred & Farid New York to…
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Bossjob rolls out new campaign for a healthy work environment with online challenge
MANILA, PHILIPPINES — In an era where a positive workplace matters, Bossjob, the Artificial Intelligence (AI)-powered and chat-first career platform for…
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LinkedIn presents helpful tips to Gen Zs with ‘Know-How That Sticks’ campaign by VCCP London
LONDON, UK — LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks,” in partnership with integrated agency VCCP London.…
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Diageo Korea and Jung von Matt Hangang launch Don Julio ‘Por Amor’ with Frieze 91
SEOUL, SOUTH KOREA — Diageo Korea has teamed up with Frieze 91 as an associate partner to introduce luxury tequila…
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Domino’s France delivers morse code mystery in new campaign by Grinta
PARIS, FRANCE — To promote its Crazy Days, pizza chain Domino’s has launched a campaign that makes no sense… or…
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