Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This month, we put the spotlight on campaigns that celebrate what’s different: fantasy cravings, non-creative juries, and a tappy cat
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Aice shares the Filipino Olympians’ stories of unyielding perseverance to global triumphs
MANILA, PHILIPPINES — As the worldwide Olympic partner and the official ice cream of the Philippine Olympic Team, ice cream…
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Samsung celebrates openness in time for the Olympics with ‘The Openness Medal’
MANILA, PHILIPPINES — To drive engagement with Gen Z audiences around Samsung’s Paris 2024 theme, Samsung has created “The Openness…
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Four films by MullenLowe showcase stories of uplifting everyday Singaporeans for ‘Forward Singapore’
SINGAPORE — MullenLowe Singapore has teamed up with four local directors – Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor…
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Alibaba Cloud and Ogilvy leap through time to get the perfect view of the Olympic Games
SHANGHAI, CHINA — Alibaba Cloud, a global leader in cloud computing and artificial intelligence, launched its new creative film Did…
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Hartalega’s Care with Every Wear campaign expands to Europe with FCB SHOUT
KUALA LUMPUR, MALAYSIA — In response to the positive feedback from the campaign’s Malaysian and Australian launch, Hartalega, manufacturer of…
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FCB Health London and The Rivers Trust launch the most expensive ‘toxic’ bath bombs in the world
LONDON, UK — Ahead of World Nature Conservation Day on July 28, The Rivers Trust is taking to eBay to…
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Roojai Online Insurance proves why the kangaroo perfectly represents its corporate identity in a campaign by BBDO Bangkok
BANGKOK, THAILAND — Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the…
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Corona Cero and Grey bring Paris Olympic seats to iconic destinations worldwide
SÃO PAULO, BRAZIL — Corona Cero, the global beer sponsor of the Olympic and Paralympic Games, has unveiled its “Golden…
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Grey Hong Kong and Lee Kum Kee launch first-ever convenience pop-up store in the country
HONG KONG — How does a brand synonymous with having produced convenient cooking ingredients for over 136 years demonstrate Lee Kum…
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Lafourmi launches Decathlon’s new UEFA Europa League and UEFA Conference League official match balls
BOULOGNE-BILLANCOURT, FRANCE — LAFOURMI, a leading creative agency in the sports sector, has collaborated with DECATHLON FOOTBALL to unveil the official…
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Multidisciplinary studio Bruce Mau Design develops The National Ballet of Canada’s first rebrand in nearly 20 years
TORONTO, CANADA — Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The…
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BBH Singapore builds arcade game to launch Gong Awards 2024
SINGAPORE — BBH Singapore has created a retro arcade-style fighting game to launch the Gong Awards, Singapore’s preeminent creative awards…
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