Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Lalamove rolls out Delivery Hero Ko To to recognize dedicated drivers
MANILA, PHILIPPINES — Small businesses thrive on the swift and reliable deliveries provided by partner drivers. Often overlooked in the whirlwind…
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Dentsu Creative Italy and Spotify dive into the silly symptoms caused by ‘summer hits’ disease
MILAN, ITALY — A city park with a carousel and an ice cream cart; a basketball court that just so…
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LG and AlmapBBDO combine AI with air conditioning to help menopausal women cope with hot flashes
SÃO PAULO, BRAZIL — Home appliance brand LG has rolled out beta testing for its newest project and feature — Menopause Mode.…
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Singlife encourages Singaporeans to achieve financial dreams, both big and small
SINGAPORE — Financial services company Singlife has launched its latest 360 “Dream” campaign, emphasizing its role in helping Singaporeans achieve…
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GREYnJ United and Bar B Q Plaza mark Pride Month with same-sex marriage support campaign
BANGKOK, THAILAND — June is Pride Month, a time when LGBTQIA+ communities across the globe come together and celebrate the freedom…
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This month’s adoboPicks tells you all to be aware and possibly, beware
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Grey Malaysia and Telekom Malaysia position Unifi as a national convergence player through ‘Unifi’s UniVerse’
KUALA LUMPUR, MALAYSIA — Grey Malaysia has kicked off a nationwide campaign with “Unifi’s UniVerse,” a comprehensive suite of its…
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BBDO Singapore and TAFEP call Singaporeans to update their mindsets to end workplace discrimination
Singapore — BBDO Singapore and Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) have launched an integrated campaign that…
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One year later: MullenLowe Treyna’s Paulo dela Rosa and Adrian de Guzman on Right to Care’s lasting impact
MANILA, PHILIPPINES — Historically, the Philippines has always been one of the more traditional countries in the world, with its…
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McDonald’s Philippines ‘MBraces’ everyone with its ‘Love Ko All’ campaign
MANILA, PHILIPPINES — McDonald’s Philippines is painting the town (and its restaurants), with rainbow colors this Pride Month. Going beyond…
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Australian Defence Force Launches enhanced recruitment platform with Sitecore and VML
SYDNEY, AUSTRALIA — The Australian Defence Force (ADF), in partnership with creative agency VML and enterprise-leading end-to-end digital experience software…
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Youthline and MullenLowe Singapore exhibit ‘The Rooms That Remain’ for suicide awareness
SINGAPORE — Youthline, a charity providing youth mental health services, and PleaseStay Movement, a non-profit suicide advocacy group, have launched a…
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Cadbury puts the spotlight on volunteers in custom Gen AI video campaign by Ogilvy
MELBOURNE, AUSTRALIA — Australian and Kiwi consumers can now celebrate the tireless and generous efforts of sporting volunteers in grassroots sport through a unique, first-of-its-kind online custom video…
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