Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Grey Malaysia and Telekom Malaysia position Unifi as a national convergence player through ‘Unifi’s UniVerse’
KUALA LUMPUR, MALAYSIA — Grey Malaysia has kicked off a nationwide campaign with “Unifi’s UniVerse,” a comprehensive suite of its…
Read More » -
BBDO Singapore and TAFEP call Singaporeans to update their mindsets to end workplace discrimination
Singapore — BBDO Singapore and Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) have launched an integrated campaign that…
Read More » -
One year later: MullenLowe Treyna’s Paulo dela Rosa and Adrian de Guzman on Right to Care’s lasting impact
MANILA, PHILIPPINES — Historically, the Philippines has always been one of the more traditional countries in the world, with its…
Read More » -
McDonald’s Philippines ‘MBraces’ everyone with its ‘Love Ko All’ campaign
MANILA, PHILIPPINES — McDonald’s Philippines is painting the town (and its restaurants), with rainbow colors this Pride Month. Going beyond…
Read More » -
Australian Defence Force Launches enhanced recruitment platform with Sitecore and VML
SYDNEY, AUSTRALIA — The Australian Defence Force (ADF), in partnership with creative agency VML and enterprise-leading end-to-end digital experience software…
Read More » -
Youthline and MullenLowe Singapore exhibit ‘The Rooms That Remain’ for suicide awareness
SINGAPORE — Youthline, a charity providing youth mental health services, and PleaseStay Movement, a non-profit suicide advocacy group, have launched a…
Read More » -
Cadbury puts the spotlight on volunteers in custom Gen AI video campaign by Ogilvy
MELBOURNE, AUSTRALIA — Australian and Kiwi consumers can now celebrate the tireless and generous efforts of sporting volunteers in grassroots sport through a unique, first-of-its-kind online custom video…
Read More » -
R/GA and Ponos celebrate The Battle Cats with ‘Nyanko Nyaward’ anniversary campaign
SEOUL, SOUTH KOREA — R/GA and PONOS have launched the “Nyanko Nyawards,” an outrageously fun event marking a decade and…
Read More » -
Income Insurance, together with BBH Singapore and Publicis Chemistry, promote investment flexibility with cat metaphor
SINGAPORE — Income Insurance has created a proposition around flexibility for its investment suite of products, brought alive through a…
Read More » -
Team G-Shock and Wieden + Kennedy offer a unique perspective on emerging subcultures
MUMBAI, INDIA — G-SHOCK has launched its follow-up to the Shubman Gill campaign with the new Team G-Shock “Rise Above…
Read More » -
Cathay’s anniversary film commemorates 25 years of Asia Miles
HONG KONG — As a premium travel lifestyle brand, Cathay is dedicated to elevating the life experiences of its members by…
Read More » -
From digital stamps to self-test kits, let’s deep dive into these campaigns
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
Read More » -
Orange and Publicis Conseil release a mockumentary to highlight phishing threats in France
PARIS, FRANCE — 78% of French people believe they have the right reflexes when it comes to cyberattacks, yet 65%…
Read More »
