MANILA, PHILIPPINES – When Rhian Ramos first appeared as Kera Mitena in the hit fantasy series Encantadia Chronicles: Sang’gre, netizens couldn’t resist having fun with her character’s name. The internet quickly drew a humorous link to the viral catchphrase “KERATIN??? MAY PLUS???” from Maja Salvador’s KERATINplus ad, spawning countless memes and inside jokes that swept social media.
Now, Rhian herself has decided to officially join in on the fun.
The actress recently released a playful collaboration with KERATINplus, which has already garnered over 8.6 million views across platforms. In the tongue-in-cheek video, Rhian leans fully into the “Kera Keratin” joke, stepping once again into her fan-favorite Encantadia persona. The twist? Her character is suddenly transported from the fantasy world into a grocery store in the human realm — where she amusingly discovers KERATINplus on the shelf.
The video’s clever blend of pop culture humor and brand storytelling struck a chord with fans, who praised Rhian’s self-aware performance and comedic timing. Viewers were quick to flood the comments with puns, memes, and appreciation for how the campaign brilliantly turned an internet joke into a full-fledged marketing moment.
What began as a fan-made meme has now evolved into an officially endorsed crossover between entertainment, fandom, and beauty marketing — and it’s proof that sometimes, the best brand stories come straight from internet culture itself.
