Tony Sarmiento, who left Proximity Philippines after two years as its ECD, came on board Ace Saatchi & Saatchi today as its new vice president for Integration. Prior to Proximity, he was regional creative director at Grey Worldwide in Malaysia.
Sarmiento is the first major hire since Matt Seddon returned to Saatchi with a brief to revitalize the nearly 60-year old Manila operation.
Sarmiento has been a member of Campaign Brief Asia’s Regional Creative Rankings list for the past four years and his work has been recognized at the Clios, One Show, Cannes, The Asian Direct Marketing Awards, Asia Pacific Advertising Festival and the Malaysian Kancils. He has also won at the Creative Guild, the Philippine Ad Congress and the Catholic Mass Media awards.
Matt Seddon said “Tony is a fantastic coup for us since he brings a winning mentality and has worked above, below and through the line. He’s genuinely passionate about producing great work and has the relevant skills and experience to see these ideas come to life through any number of media applications. He’s also a great guy to have on the team as his enthusiasm is infectious!”
