SINGAPORE – Somersby, one of the world’s favourite fruit-flavoured alcoholic drinks has kicked off a new brand campaign in Asia starring global brand ambassador K-Pop idol YEONJUN of TOMORROW X TOGETHER (TXT).
The new brand campaign launches today with a film embracing a cheeky “No Nonsense” approach to life, speaking to a generation synonymous with seeking moments of joyous escape from the pressures of daily adult life.
The ‘it boy’ of Gen Z icons TOMORROW X TOGETHER, YEONJUN showcased his artistry with the first solo mixtape GGUM in September 2024.
YEONJUN will be the new face of Somersby in Asia across all brand campaign assets that includes a film, social content and print assets.
Said Arindam Varanasi, Commercial Vice President, Asia Carlsberg Group: “Somersby’s new brand ambassador TOMORROW X TOGETHER’s (TXT) YEONJUN is the perfect embodiment of star quality that appeals to Gen Z audiences. This film captures his charm alongside the irreverent and playful nature of the Somersby brand and refreshed ethos of a “No Nonsense” approach to life.”
Somersby’s new brand campaign will roll out across Asian markets that include Singapore, Hong Kong, Laos, Malaysia, South Korea, Vietnam.
Somersby is known for its refreshing, fruity and delicious taste that comes from careful and relentless pursuit of delivering a sip of joy. Its range of flavours include, Apple, Blackberry, Mango & Lime, among many others worldwide.
