LONDON, UK — Studio Private, the London-based multidisciplinary post-production company renowned for integrating new technologies with the timeless craft of film and photography, proudly delivers full end-to-end post-production for Luigi & Iango’s new campaign film for Roberto Cavalli: Serpentine.
Starring Natasha Poly, the campaign unfolds as a hypnotic dance between woman and serpent beneath a molten sunset sky — a visual metaphor for sensuality and the enduring allure of Cavalli’s luxury heritage. The film, directed by Luigi and Iango and with creative direction from Fausto Puglisi and Trey Laird, captures a surrealist celebration of sensual femininity and the enduring spirit and heritage of Cavalli.
Further brought to life by Studio Private, the film’s hypnotic visual language was meticulously shaped through intricate post-production craft. From the fluid motion and reflective textures of liquid gold to the lifelike texture of the serpent’s scales and the sculptural warmth of the tones, every frame was finely balanced to capture the tactile luxury and sensuality that define Cavalli’s world.
Led by editor and VFX artist Louisiane Trotobas and colourist Nathaniel Skeels, Studio Private delivered the full edit, VFX, CGI development, and finishing in-house. The team also spearheaded the creation of the CGI serpent, developing its movement, texture, and reflective gold tones to echo the sensual craftsmanship at the heart of the brand. The result is a captivating fusion of timeless fashion imagery with state-of-the-art post-production, balancing craftsmanship and innovation.
“Roberto Cavalli is a heritage luxury house with a deeply recognisable visual identity. Our goal was to respect that legacy while introducing new visual technologies that heighten the campaign’s sensuality and cinematic depth. By blending artistry with innovation, we were able to reimagine Cavalli’s codes for a new generation.” said Bianca Redgrave, Managing Director, Studio Private.
Studio Private’s contribution to Serpentine exemplifies its mission to redefine luxury storytelling through integrated production and post. With over two decades of experience collaborating with top photographers, directors, and houses across fashion and luxury, Studio Private continues to merge the timeless craft of film and photography with the evolving language of digital storytelling in the fashion world.
CREDITS
Directed by: Luigi Murenu and Iango Henzi @luigiandiango
Creative Director: Fausto Puglisi @faustopuglisi
Creative: Trey Laird @trey.laird @teamlaird
Art Direction: Melina Kok @melinakok
Model: Natasha Poly @natashapoly
Styling: Camilla Nickerson @camillanickerson
Hair: Gonn Kinoshita @gonn24
Makeup: George Isandev @georgisandev
Production: Tracy Whiting Production @tracy_whiting_production
Music: Wave Box Studios @waveboxstudios
Post-Production: Studio Private — end-to-end post-production (offline edit, CGI, VFX, grade, online, music)
